Senior Marketing Automation Specialist

Assent is the leading solution for supply chain sustainability tailored for the world's top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.

Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members to join our mission.

Hybrid Work Model

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, Pune and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

Job Description

We are seeking a highly technical, senior-level Senior Marketing Automation Specialist to own and evolve our marketing automation and data ecosystem. This is a senior individual contributor role for someone who combines deep platform expertise, systems thinking, and strategic insight.

You will be responsible for architecting, administering, and optimizing our core marketing technology stackprimarily Pardot (Marketing Cloud Account Engagement), Salesforce, Knak, Ringlead, 6sense, Qualified, UTM tools, and Revsure (or similar AI-driven platform for campaign optimization, budget allocation, performance reporting, etc) ensuring seamless data flow, strong governance, and scalable automation across the revenue funnel.

This role is ideal for someone who thrives in a hands-on, engineering-oriented environment, takes full ownership of systems, and partners cross-functionally to drive meaningful business impact.

Key Responsibilities

Marketing Automation & Platform Ownership

• Administer and optimize Pardot (Marketing Cloud Account Engagement) as the core marketing automation platform
• Manage database health and capacity, including prospect and account field maintenance
• Build and maintain segmentation frameworks and dynamic lists to support targeted campaigns
• Design, implement, and optimize Engagement Studio programs for lead nurturing and automated data handling
• Oversee data synchronization between Pardot and Salesforce, ensuring accuracy and consistency
• Manage data ingestion from external sources including forms, form handlers, and third-party integrations

Systems Integration & Data Engineering

• Own and maintain integrations across the martech ecosystem, including:
• Salesforce, 6sense, Website, Goldcast
• Form handler-based integrations (e.g., LinkedIn, BrightTALK, NetLine, Qualified)
• Support Goldcast administration for event data integration and flow into marketing systems
• Oversee API integrations and ensure reliable, scalable data movement across systems
• Administer and govern UTM tracking frameworks, naming conventions, and taxonomy

Lead Management & Data Operations

• Architect and optimize lead management journeys across Pardot, Salesforce, Ringlead, and Qualified
• Manage lead enrichment, deduplication, and routing processes using tools such as Ringlead
• Design and maintain lead scoring models and grading frameworks
• Govern campaign and lead data to ensure consistency, accuracy, and usability
• Maintain strong standards for data quality, normalization, and lifecycle management

Campaign Enablement & Execution Support

• Partner with marketing teams on multi-channel campaign planning and execution
• Ensure seamless execution of campaigns through proper segmentation, automation, and tracking
• Support email marketing programs with a strong understanding of performance metrics and best practices
• Manage marketing assets and templates via tools such as Knak

Analytics, Reporting & Revenue Insights

• Leverage Salesforce reporting and Revsure to support pipeline visibility and revenue insights
• Ensure campaigns are properly tracked and connected to downstream reporting
• Provide actionable insights on campaign performance, funnel efficiency, and data trends
• Maintain a strong understanding of how marketing activities translate into revenue outcomes

Governance, Compliance & Collaboration

• Establish and enforce campaign tracking standards, naming conventions, and data governance policies
• Support privacy, consent management, and compliance requirements across marketing systems
• Collaborate cross-functionally with Marketing, Sales, RevOps, and IT to build efficient processes and data flows
• Operate effectively within collaboration tools such as Monday.com

Qualifications

Required Qualifications

• 10+ years of experience in Marketing Operations, Revenue Operations, or related technical roles
• 3+ years of hands-on Pardot (MCAE) administration experience
• Strong expertise in:
• Salesforce CRM (data model, reporting, integrations)
• Marketing automation architecture and lifecycle management
• System integrations, APIs, and data flows across platforms
• Proven experience designing and managing lead management frameworks, scoring models, and routing logic
• Experience with tools such as Ringlead, 6sense, Qualified, Knak, and UTM management platforms
• Strong understanding of multi-channel campaign execution and marketing data flows
• Experience working with intent data platforms (e.g., 6sense, Demandbase)
• Solid grasp of email marketing best practices and performance metrics
• Strong analytical mindset with the ability to translate data into business insights
• Ability to operate independently, take ownership, and drive initiatives end-to-end

Preferred Qualifications

• Experience with Revsure or similar revenue intelligence platforms
• Familiarity with tools like Outreach or similar sales engagement platforms
• Working knowledge of website tracking, behavioral data, and conversion flows
• Experience in global B2B SaaS organizations
• Exposure to privacy regulations and consent management frameworks