Senior Marketing Associate

About Cityflo

Cityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving. With premium buses, a simple app and caring customer service, our passengers get the luxury of time in their busy schedules where they can read their book, watch Netflix, nap or simply soak in the view of the city. We're bringing joy back to commuting, and turning around urban traffic woes in a big way.

Today, we run 500 buses and log 30000 daily bookings. After having established a strong product-market fit and building a profitable business in Mumbai, we've expanded services to Hyderabad & Delhi, where the commute problem is as urgent and exciting. Over the next 2 years, we plan to scale to 1000 buses and 100,000 daily bookings across all the cities.

Cityflo is well-funded by prominent VCs India Quotient, Lightbox Ventures.

Website:https://www.cityflo.com/

App:https://bnc.lt/cityflo/

Objective:

Increase the on-ground presence and visibility of the brand, create customer delight, and drive new customer acquisition through offline channels.

Key Responsibilities:

Offline marketing: Plan and execute (with the help of agency) offline media campaigns on our Cityflo routes. This will include finalising target residential societies/complexes, billboards, and hyperlocal media. Coordinate with the central marketing team for creative design mixprints. Manage and lead the BTL team.

Customer Engagement: Planning and execution of data-driven marketing campaigns on diverse platforms, including WhatsApp, Inapp, social media, email, SMS, referrals using platforms such as Clevertap, Moengage, Gupshup.

Data Analysis: Monitor and analyze key performance metrics across various marketing channels to drive user acquisition, retention, and revenue growth.

Requirements:

• 1-3 years of experience in working in a marketing team.
• Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.
• Understanding of the app ecosystem. Familiarity with marketing strategies and tools will be a plus.
• Bachelor's degree

Cityflo Blog - https://blog.cityflo.com/

Funding news -https://inc42.com/buzz/app-based-bus-service-cityflo-bags-7-7-mn-from-lightbox-to-expand-service/

Our journey through Covid -https://bit.ly/3wBiSZx

To apply, shoot us a mail at [Confidential Information] with your resume.