Senior Digital Marketing Associate in Noida

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta (FB/Instagram) and Google Ads (Search, Shopping, PMax) to hit ROAS/CAC targets across brands.
• Manage budgets, bidding strategies, audience/creative testing, and pixel/conversion tracking (GA4, Meta CAPI) to ensure clean data and scalable spend.
• Analyze performance data weekly, deliver actionable insights, and continuously A/B test ad creatives, copy, and landing pages to improve conversion rates.
  
  

About Company: At Misfit Souls, we're not just about toys - we're about shaping the future. Our mission is to empower young minds with science-backed, expertly designed toys that foster early development, creativity, and independent thinking.

We believe in raising leaders, not followers - giving children the tools they need to explore, learn, and grow into confident individuals.