7-10+ years candidate for a US Fintech engagement (Personal Loans). This role will work directly with the client and will have direct reports. We're looking for someone with strong marketing analytics experience in the U.S. banking domain.
Detailed job description:
Required
- Need experience evaluating new features or new products or new marketing campaigns from a RoI lens and helping build business cases for leadership
- US banking domain experience with understanding of features of credit products (credit cards, loans etc.) and what drives people to apply for a new product/loan as well as understanding of competitive landscape
- Experience with building PPTs for leadership
- Experience in SQL
- Experience in doing root cause analysis of trends and exploratory analysis of data to come with actionable insights to drive originations growth
- Good to have
- Digital/web analytics experience
- BI tools (Tableau/Power BI)
