Market Research Analyst
Location: Bengaluru
Business Unit: NKlusive (Premium & Luxury Homes)
Company: NK Realtors
About NK Realtors
NK Realtors is one of India's largest vertically integrated real estate service providers, with over 40 years of excellence in the industry. Headquartered in Kolkata, the company is known for its strong employee-centric culture and reputation as one of the best organizations to build a long-term career in real estate.
NKlusive is the premium and luxury residential vertical of NK Realtors, specializing in high-end homes and curated lifestyle properties.
With the Bengaluru luxury real estate market witnessing rapid growth, NKlusive offers an exciting opportunity to work at the forefront of data-driven real estate strategy and innovation.
Role Overview
We are seeking a highly analytical and detail-oriented Market Research Analyst to support strategic decision-making for the Bengaluru luxury real estate market. The ideal candidate will gather, analyze, and interpret data from multiple sources to provide actionable insights on market trends, consumer behavior, pricing strategies, and competitive positioning.
This role requires strong analytical capabilities, business acumen, and the ability to translate complex data into meaningful insights for senior leadership.
Key Responsibilities
- Collect and analyze data on consumers, competitors, and the Bengaluru real estate market to generate actionable insights.
- Design and conduct surveys to understand buyer preferences in the premium and luxury housing segment.
- Perform comprehensive market studies including demand-supply analysis, pricing trends, absorption rates, and inventory tracking.
- Conduct SWOT and competitive analysis of developers and projects in the luxury segment.
- Track industry trends, economic indicators, demographic shifts, and policy changes impacting the Bengaluru real estate market.
- Prepare detailed reports, dashboards, and presentations with charts, graphs, and data visualizations.
- Forecast market and sales trends using historical and current data.
- Maintain research databases and utilize online research tools for continuous market tracking.
- Support marketing and sales teams with research-backed recommendations on product positioning, pricing, and promotions.
- Utilize GIS and mapping tools to analyze spatial and micro-market trends.
- Participate in industry events, networking forums, and site visits as required.
- Travel within the city for project-level research when necessary.
Required Skills & Qualifications
- 47 years of proven experience in Market Research,
- preferably in real estate or related sectors.
- Strong understanding of the Bengaluru residential real estate market (luxury segment preferred).
- Excellent analytical, research, and critical thinking skills.
- Proficiency in statistical tools and Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to interpret complex datasets and present findings in a clear, structured manner.
- Strong written and verbal communication skills.
- High attention to detail and strong organizational abilities.
- Ability to work independently and manage multiple projects simultaneously.
- B.Sc. or B.Tech degree required; MBA (Marketing/Finance/Real Estate) is an added advantage.
