Senior Manager

Leading the Product Marketing and CLM team, driving customer retention and engagement strategies.

- Managing end-to-end customer journey, focusing on retention and maximizing customer lifetime value.

- Utilising retention tools such as WebEngage, MoEngage, and other relevant platforms to execute targeted campaigns.

- Working closely with stakeholders, including Product Managers, Data Analytics teams, to align strategies and achieve common objectives.

- Analyzing customer data and insights to identify growth opportunities and create data-driven marketing initiatives.

- Developing and implementing customer segmentation strategies for personalized and targeted communication.

- Monitoring key CLM metrics, such as churn rate, retention rate, and customer engagement, to drive business growth.

- Leading the team in conducting A/B tests and experiments to optimize marketing campaigns.

• - Training and mentoring team members to foster a culture of continuous learning and development.