Senior Manager Social Media, Influencer & Community Marketing

About CareConnect

CareConnect is an AI-first health-tech platform focused on maternal, pregnancy, postpartum,

and pediatric care. Our goal is to help families make better healthcare decisions by combining

AI-powered guidance, doctor-led content, teleconsultation, and access to trusted offline care.

We are building a consumer healthcare brand that people trust before they need a doctor — and

social media, creators, doctors, and communities will be central to how that trust is built.

About the Role

We are looking for a Senior Social Media, Influencer & Community Marketing Manager to

own CareConnect's organic social media, creator partnerships, influencer marketing, and

community-building strategy.

You will be responsible for building a scalable content and creator engine that grows awareness,

trust, engagement, app adoption, and community participation among mothers, parents,

caregivers, and healthcare professionals.

You will work closely with doctors, creators, content teams, growth, design, product, and

leadership to translate CareConnect's healthcare proposition into content and conversations

that people find useful enough to save, share, discuss, and act on.

Key Responsibilities

1. Social Media Strategy & Growth

● Own CareConnect's organic social media strategy across Instagram, YouTube,

Facebook, LinkedIn, and other relevant platforms.

● Build and manage monthly and quarterly social media calendars aligned with business

priorities, campaigns, product launches, and healthcare moments.

● Develop repeatable content formats across doctor-led videos, educational reels,

carousels, UGC, founder content, explainers, stories, Q&As, and community content.

● Identify content themes and formats that increase shares, saves, watch time, follower

growth, engagement, and app consideration.

● Continuously test hooks, formats, creators, topics, posting cadence, and creative

approaches.

2. Influencer & Creator Marketing

● Build and manage CareConnect's influencer and creator marketing program at scale.

● Identify and onboard relevant creators, including mothers, fathers, parenting creators,

doctors, healthcare professionals, regional creators, and other credible voices.

● Manage both paid and barter collaborations.

● Own creator outreach, negotiations, briefing, onboarding, content approvals, timelines,

publishing, and campaign tracking.

● Develop creator briefs that integrate CareConnect naturally into real parenting and

healthcare scenarios rather than generic endorsements.

● Build long-term relationships with high-performing creators instead of relying only on

one-off collaborations.

● Coordinate partnership posts, whitelisting, creator ad permissions, and paid amplification

where applicable.

● Build and maintain a strong creator pipeline across languages, geographies, audience

segments, and follower tiers.

3. Community Building

● Develop and grow CareConnect's parent and caregiver community across social media,

WhatsApp, online groups, events, and other relevant channels.

● Build programs that encourage parents to ask questions, share experiences, participate

in discussions, and engage with CareConnect doctors.

● Develop initiatives such as:

○ doctor AMAs

○ parenting Q&As

○ community polls

○ expert sessions

○ mom circles

○ user stories

○ referral-led community initiatives

● Identify relevant mom communities, parenting groups, healthcare communities, and

micro-communities for partnerships and outreach.

● Create systems for converting social followers into active CareConnect users and

community members.

4. Doctor & Expert Content

● Work closely with pediatricians, OBGYNs, and other CareConnect healthcare

professionals to produce medically credible and engaging content.

● Coordinate topic planning, scripts, shoots, content production, and publishing.

5. Content & Creative Direction

● Work with video editors, designers, doctors, and creators to improve the quality and

effectiveness of social content.

● Ensure content maintains a consistent CareConnect brand voice while adapting

appropriately across platforms and audiences.

● Spot emerging cultural, parenting, healthcare, and social trends and translate relevant

ones into CareConnect content.

6. Campaign & Launch Marketing

● Lead social and influencer execution for product launches, app launches, healthcare

campaigns, awareness months, partnerships, and growth initiatives.

● Develop coordinated creator and social pushes that create concentrated awareness

rather than isolated posts.

● Work with paid media teams to identify high-performing organic or creator content that

can be amplified through paid advertising.

● Support regional and vernacular campaigns across relevant languages and markets.

7. Analytics & Performance

● Build a structured social and influencer performance framework.

● Use insights to continuously improve content strategy and creator selection.

● Maintain clear dashboards and provide regular performance reviews to leadership.

What We're Looking For

● 5–8+ years of experience in social media, influencer marketing, community marketing,

brand marketing, or consumer growth.

● Strong experience building or scaling social media and creator programs for

consumer-facing brands.

● Demonstrated experience managing influencer partnerships end-to-end.

● Strong understanding of Instagram, YouTube, creator ecosystems, UGC, short-form

video, and platform-native content.

● Experience developing communities, not just growing follower counts.

● Strong creative judgment and ability to identify why a piece of content will or will not

work.

● Comfortable working with data and translating performance insights into content

decisions.

● Strong project management and stakeholder management skills.

● Ability to work directly with senior leadership, creators, doctors, agencies, designers, and

content teams.

● Excellent written and verbal communication skills.

Preferred Experience

Experience in one or more of the following would be especially valuable:

● healthcare / health-tech

● parenting / maternity / pediatric brands

● consumer apps

● wellness

● women's health

What You'll Get

● Best-in-industry CTC for the right candidate.

● Meaningful ESOP ownership, with the opportunity to own a considerable stake in

CareConnect's long-term growth.

● High ownership and autonomy to build the social, influencer, and community function

from the ground up.

● Direct access to the founding team and a strong voice in brand, growth, and

go-to-market decisions.

● Opportunity to build and lead a team as the function scales