Job Description: Senior Manager - Performance Marketing
About The Company
OktoBuzz is a Mumbai based Digital Marketing Agency working with premier clients like Amazon.in - Westland Publishing (Authors like Amish Tripathi, Chetan Bhagat, Ashwin Sanghi), Hamleys India, Norton India, Forbes India, CNBC Tv18, Crossword, Hockey World Cup 2018, Simon and Schuster, Satva India and the US and more. We build digital go-to-market strategy for clients with focus on brilliant creativity combined with a deep understanding of consumer behaviour on social platforms. Parallel to this is expertise in performance driven ad planning with strong pedigree in attribution based campaign planning and execution.
Know more about us at www.oktobuzz.com
Location: Andheri East
Responsibilities
- Build and manage acquisition campaigns across various paid channels including social media, search. Ecommerce (Amazon, Flipkart), Q-commerce (BlinkIt, Zepto, Instamart), Native, etc..
- Provide support to the client in terms of technical expertise with regards to the media plan curated for the client
- Analyze and optimize campaign performance, utilizing data-driven insights and strategy through quantitative analysis.
- Plan, strategize, implement, report and analyze Ad campaigns across multiple channels, continuously create, categorize and refine keyword lists to drive incremental conversions for the client.
- Maintain reporting or visualization dashboards to communicate data analysis effectively, focusing on marketing planning and budgeting, marketing ROI, campaign impact, and strategic KPIs.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Collaborate with the Client Services team to understand client requirements and devise PPC strategies & media plans to meet objectives.
- Work cross-functionally with internal teams, including creative, content, and analytics, to ensure seamless execution and alignment with overall business goals.
- Monitor campaign performance and results and provide feedback to the design and content teams along with recommendations to further optimize content
- Manage relationships with search engines, display networks and other third party vendors.
- Create, optimize, and oversee day-to-day management of PPC campaigns.
- Conduct in-depth market research and analysis to identify trends, opportunities, and competitive insights within the industry.
- Develop brand positioning and messaging strategies that resonate with the target audience and differentiate the client's offerings in the market.
- Directly engage with platform contacts to leverage the latest technology and optimization methods.
- Monitor budgets and track KPIs for managed accounts.
- Deliver regular campaign reports, along with analysis, insights and recommendations.
- Ultimately ensure that our clients brands reach their target customers effectively.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing and real estate to drive innovation and competitive advantage.
- Present the campaign progress report analysis to the account management team or client on a regular basis.
- Ensure all client queries are addressed on a timely basis and provide recommendations to clients on additional services considering changes in the digital industry trends.
- Ensure client brand guidelines and platform guidelines are followed by the team.
- Maintain ads campaign calendar to effectively communicate launches, time-sensitive or seasonal campaigns, etc.
- Ensure necessary corrective and preventive action is taken to minimize negative outliers / target misses.
- Mentor and guide team members by conducting necessary trainings for relevant tools for their personal and professional development.
Work Experience
5+ years of experience
Skills Required
- Proficiency in Meta ads, Google Ads, YouTube, Snapchat, LinkedIn, Twitter, Amazon, FLipkart, Q-comm (BlinkIt, Zepto, Instamart)
- The candidate must have a working knowledge of the following platforms- DV360, Bing, etc.
- Hands-on experience with tools like GA4, GTM, Shopify, HotJar, AppsFlyer, Looker studio.
- Experience in handling B2C and B2B clienteles
- Should demonstrate a track record of successfully improving Return on Advertising Spend (ROAS) and revenue for B2C brands
- Strong analytical skills and the ability to interpret data effectively
- A proactive and detail-oriented approach to campaign management
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced environment and adapt to evolving strategies and priorities
Qualification
Graduate in Any Stream
