Senior Manager - Performance Marketing

Let's start with who we are:

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart's vision is to help every tech professional thrive in today's fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

What does the role entail

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Tiktok, among others.

• Responsible for planning, executing and maintaining performance marketing campaigns across channels
• Responsible for end to end Creative strategy to scale and optimize performance marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What would excite you

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high caliber team.
• Contribute directly to the success of the business & the top-line impact
• Work from anywhere, forever. All roles at IK are forever remote!

What would excite us

• 6+ years of dedicated, full-time experience in performance marketing across Google, Meta, Linkedin & other ad platforms.
• Proven track record of scaling profitable campaigns via creative strategy
• Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
• Good experience in other ad platforms like Tiktok Ads, Quora Ads, Reddit Ads, and others
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Data-oriented with proven ability to optimise & scale campaign based on funnel analysis
• Ability to come up with creative ad ideas
• Good written communication skills
• Experience in hiring, leading and mentoring a team.