Responsibilities
- Acquisition strategy: Identify and strategise the next set of cohorts and channels that we need to unlock. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements.
- Drive Initiatives: Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns.
- Performance Management: Identify issues that impact CPI and incoming user quality and RCA.
- Strong understanding of data - we are a data-driven organization, and measure outcomes closely through internal metrics. You will be working closely with the Analytics team across problem discovery, solutioning, execution, and measurement.
Requirements
- Bachelor's / MBA degree in any discipline from a top-tier college - MBA is preferable.
- 5+ years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm.
- Structured problem-solving with good communication skills.
- Data-driven with good Excel skills.
- Proven ability to take up high ownership.
- Ability to collaborate with internal and external stakeholders (within the company).
- Enthusiastic about learning new skills and solving challenging problems.
This job was posted by Athira Rajkumar from eloelo.
