Role Details
The incumbent will be responsible for planning, executing, and managing marketing strategies to drive business growth, brand visibility, and customer acquisition across Wholesale Banking segments (including MSME, SME, Corporate, Agri, Trade Finance, Transaction Banking, and Specialised Lending) and other products within the bank.
The role will work closely with Business Heads, Product Teams, Regional Sales Teams, and External Agencies to create impactful marketing campaigns, enable relationship managers, and strengthen the Bank's positioning among corporate and institutional clients. The incumbent will ensure all marketing initiatives are aligned with business objectives, regulatory norms, and brand guidelines of the Bank.
Overall Job Description: Product launches, ATL / BTL development and management, Events, Partnership/Sponsorships, Stake Holder Management
- Develop and execute marketing strategies and campaigns for Wholesale Banking products and other products within the bank.
- Support all Brand Communication activities including ATL, BTL, Retail along various product launches
- Campaign management support and development of creatives for various mediums as per business and marketing plan requirement
- Innovate Idea's in all communication mediums & Develop new vendors for innovative branding solutions and cost optimization
- Ensure compliance of brand guidelines in all communication (internal and external)
- Works directly with product teams to draft key communications plans.
- Creates and oversees content and provides direction to develop innovative, effective and engaging product communications
- Serves as key liaison across product teams, ensuring consistency and standards for communications reaching external audiences
- Manage creative agencies and retainer partners and keep track of campaign and competition performance
- Ensure quality of creative and content with adherence to brand ethos and narrative
- Regulatory Communications – Act as a single point of contact for all creating Regulatory Communications for the Bank
- Experience in agency and vendor management
- Plan and execute events and partner‑led activations as per individual business and portfolio requirements.
Education and Work Experience Requirements:
EDUCATION
Essential requirement: Graduate
Preferred: Post Graduate / MBA
WORK EXPERIENCE
Essential requirement: 7-8 years of Work Experience
Preferred: Marketing Role in a Bank/Telecom/Insurance/Consumer Durable/FMCG. (Prior agency working experience)
Any specific requirements
- Experience in marketing communication management in a fast paced sector like Banking, telecom etc.
- Ability to work with cross functional teams
- Ability to prioritize among various projects and comfortable working in ambiguous and fast changing work environment
Desired Behavioral / Functional Traits
- Excellent interpersonal skills
- Good communication skills
- Team Player
- Results orientated with a strong drive to launch campaigns
