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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Key Responsibilities
- Own and evolve the marketing measurement strategy, with a strong emphasis on MMM as a core capability, complemented by MTA, experimentation, and other approaches where appropriate.
- Lead the design, execution, and governance of MMM frameworks, ensuring business relevance and methodological rigor.
- Apply CPG-informed thinking where applicable, including brand vs. performance trade-offs, national media, seasonality, and promotions.
- Work with Head of Media as primary measurement thought partner enabling media strategy decisions.
- Partner with senior marketing leaders to translate brand and commercial objectives into measurable outcomes.
- Evaluate and recommend the right mix of MMM, MTA, and test-and-learn approaches, considering data availability and business context.
- Ensure measurement outputs are embedded into annual planning, budget allocation, and in-flight optimization.
- Function as a senior thought leader on measurement in a privacy-first, signal-constrained environment.
- Collaborate with data science, engineering, and analytics teams to operationalize models and insights.
- Lead the MMM In-house transition roadmap.
- Lead and manage a high-performing global team to deliver results to our customers while championing a work environment that embodies We Are Lenovo cultural values.
Required Qualifications
- 12 years of relevant experience in marketing analytics and measurement, including leading teams to deliver results.
- Strong experience with MTA and MMM.
- Proven ability to define and evolve measurement strategy, not just execute analyses.
- Strong understanding of marketing channels, KPIs, and media planning.
- Experience influencing senior and executive stakeholders.
- Excellent communication and storytelling skills.
- Experience in CPG environments is strongly preferred.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
