Senior Manager Marketing/ Customer Relationship/ Super Market Stores
We are seeking a highly experienced and strategic Senior Manager Marketing/Customer Relationship/Super Market Stores to manage our brand and image, drive sales and traffic, and create comprehensive marketing plans focused on increasing customer engagement and loyalty, particularly within a retail/supermarket context. This full-time, on-site role in Bengaluru requires close collaboration with cross-functional teams, external agencies, and vendors.
Roles and Responsibilities
- Sales Generation:
- Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
- Analyze sales performance and market trends to identify opportunities for growth and optimization.
- Collaborate with the category team to ensure alignment between marketing efforts and sales objectives.
- Marketing Budgeting:
- Develop and manage annual marketing budgets in line with company goals and financial targets.
- Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize Customer Acquisition Cost (CAC).
- Conduct regular budget reviews and adjustments based on performance and market dynamics.
- Customer Acquisition:
- Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics.
- Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies.
- Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.
- Customer Retention and Loyalty:
- Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.
- Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value.
- Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience.
- Brand Building:
- Develop and execute brand-building strategies to enhance brand awareness and equity across all touchpoints.
- Ensure consistency in brand messaging, visual identity, and customer experience across physical and digital channels.
- Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5 to 8 years of experience in Retail FMCG Marketing.
Skills
- Expertise in marketing strategy, planning, and execution.
- Proven experience in Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, and Brand Building.
- Experience in Store visit, store operations, and Marketing, particularly within super market stores or similar retail environments (e.g., Health & Glow).
- Experience in digital marketing and social media management.
- Excellent written and verbal communication skills.
- Experience in brand management and market research.
- Demonstrated ability in New Store Openings - Launch/Activations and driving Existing Stores Performance boost Activations at the Store.
- Proficiency in New Product Launch, Visual Merchandize, Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.
- Strong analytical capabilities and data-driven decision-making skills.
- Experience in managing teams and working collaboratively with cross-functional teams.
- Familiarity with the organic and natural products industry is a plus.
