Senior Manager/Manager-PR

About Balancehero

Balancehero India Pvt. Ltd. (BHI) is the wholly owned subsidiary of Balancehero Co. Ltd., Korea, which operates the mobile app True Balance a one-stop destination for financial services.

Founded by Charlie Lee in Korea in 2014, Balancehero began operations in India in 2016 as a balance check application and has since evolved into a comprehensive financial services provider. Today, we are building a platform for the next billion, offering solutions across loans, utility services, pay-later, and commerce services.

About True credit

BHI's wholly owned subsidiary, True Credits Private Limited, is a licensed NBFC committed to bridging India's financial gap by making credit accessible to all.

About True Balance

True Balance, owned and operated by the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument (PPI) issuing entity. Through its subsidiary True Credits Private Limited (RBI-licensed NBFC) and other RBI-approved partners, it offers a range of financial services including instant loans, utility bill payments, and mobile recharges.

Launched in 2016, True Balance has grown into one of India's leading financial services platforms with US$84 million in equity funding from global investors such as Softbank, Naver, and Line. The company's mission is to become the go-to financial platform for the next billion Indians by driving financial inclusion for the unbanked and underbanked.

Website: www.truebalance.io

Role Summary

The Manager Public Relations will be responsible for building, managing, and safeguarding the public image and reputation of the digital lending company. The role focuses on strategic media relations, corporate communications, thought leadership, and crisis management, ensuring trust, credibility, and regulatory-aligned messaging in a fast-evolving fintech ecosystem.

Key Responsibilities

Public Relations & Media Relations

• Develop and implement comprehensive PR strategies aligned with business, brand, and growth objectives.
• Build and maintain strong relationships with national, regional, and digital media, journalists, and fintech influencers.
• Draft and manage press releases, media pitches, , and interviews for leadership.
• Plan and execute press conferences, media briefings, and industry events.

Corporate Communications

• Lead external communications related to product launches, partnerships, funding announcements, and key milestones.
• Ensure consistent, clear, and accurate messaging across all public-facing channels.
• Prepare communication toolkits, FAQs, and talking points for senior leadership.

Reputation & Crisis Management

• Monitor media coverage, online sentiment, and industry developments impacting the brand.
• Proactively manage reputational risks and handle crisis communication effectively.
• Act as the primary PR spokesperson during sensitive situations.

Thought Leadership & Brand Positioning

• Position the company as a trusted and responsible digital lending brand.
• Drive thought leadership through articles, opinion pieces, panel discussions, and industry forums.
• Support employer branding initiatives in collaboration with HR and marketing teams.

Compliance & Stakeholder Communication

• Ensure all communications comply with regulatory, legal, and compliance standards applicable to digital lending.
• Support communication with regulators, industry bodies, and strategic partners, as required.

Agency & Performance Management

• Manage PR agencies and external partners, including planning, execution, and performance evaluation.
• Track PR metrics such as media coverage, sentiment, share of voice, and brand visibility.

Skills & Competencies

• Excellent written and verbal communication skills
• Strong media relations and storytelling capabilities
• Experience in crisis communication and reputation management
• Strategic thinking with a strong understanding of fintech and digital lending
• Stakeholder and agency management skills
• Ability to work in a fast-paced, regulated environment

Qualifications & Experience

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field
• Master's degree preferred
• 610 years of PR experience, preferably in fintech, digital lending, BFSI, or financial services