4 to 7 years of experience in influencer marketing role.
Experience working with a digital marketing agency in an influencer management role is a must
Good communication and interpersonal skills
Knack to build and maintain relationships
Strong creative and strategic thinking and negotiation skill
Ability to keep up to date on all social media and influencer trends
Prior team management experience
Key Responsibility -
Ensuring smooth internal external coordination while ensuring optimum efficiency and client satisfaction while adhering to quality checks
Conduct regular research on brand handled and its competitors including new trends, on-going campaigns, creative innovations, events, promotional activities, social media etc. - macro micro view); analyze determine their strengths and weaknesses relative to your brand identify areas of opportunities/ growth for your brand
Ensuring client satisfaction by smooth and timely delivery of work
Leading all operations and ensuring error free execution of deliverables including cost sheets, plans and reports for Marketing Campaigns.
Assist in creating strong case studies of executed campaigns and apply for Awards in relevant categories.
Participate in training programs and workshops to develop skills and knowledge relevant to the role
Opportunity mapping by networking and building rapport with influencers and seamlessly integrating the brands with the category of influencers.
Setting up and ensuring internal processes are followed to ensure efficiency.
Providing guidance to team members on executional tasks
Engage in Business Generation by cross selling, boosting brand collaborations and building partnerships
Reporting on monthly billings, collections and upselling to clients basis the needs of the campaign.
Look after revenue forecasting, budget management and optimally allocate internal teams maintaining healthy P L.
Conflict resolution problem solving between individual internal teams
Timely feedback performance evaluation of team members.
Optimum utilization of team members while making sure that the team is not overworked or under worked.
Tend to team development and motivation while internally training team members to increase efficiency, technical skills, soft skills, research training.
Building a beyond transactional relationship and creating a positive experience for all stakeholders
Providing creative inputs on campaign aspects
Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
Sharing the quotations and deliverables.
Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
Scaling up business relationship with the Influencers and client whale keeping a track of deliverables
Identify timely hiring requirements while also ensuring smooth hiring and onboarding of resources.
