As a Senior Manager - GTM, you will play a crucial role in driving Zycus's go-to-market strategy and execution. You will collaborate closely with the marketing, sales, and product teams to develop and implement effective demand generation programs, ABM campaigns, and performance marketing initiatives. This role requires a strong understanding of B2B marketing principles, marketing analytics, and the ability to translate business objectives into actionable marketing plans. Your efforts will directly contribute to increasing brand awareness, generating qualified leads, and accelerating sales growth.
What You'll Do:
Demand Generation
- Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
- Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
- Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
- Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
- Optimize campaigns to maintain channel efficiency.
- Identify new channels for developing the sales pipeline.
- Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
- Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
- Build competitive intelligence and create shadow marketing programs.
- Identify relevant local PR / publications to drive branding initiatives.
Teamwork & Collaboration
- Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
- External vendor and partner management wherever required.
- Engaging with industry influencers and creating a strong network of thought leaders
What are we Looking For:
- A great leader who can make a big impact and lead the growth of our business.
- Someone who has worked in the Europe, UK, or US region is preferable.
- 8-10 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.
- Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.
- Well-versed with marketing automation tools such as HubSpot, Salesforce etc.
- Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
- Excellent written and verbal communication skills
- Astute analytical ability should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making.
- Should be an MBA graduate from a Tier I B-School
Why Should You Join Us
- Marketing recognized by Gartner as a key strength: In the 2026 Gartner Magic Quadrant for Source-to-Pay, Gartner explicitly cited Zycus's marketing as one of its strongest points, highlighting sustained investment in brand, Merlin AI visibility, and effective regional engagement.
- Build on a brand enterprise buyers already trust: Gartner clients specifically cite Merlin AI as a reason for engaging with Zycusgiving marketers an analyst-validated story that resonates with C-suite buyers.
- Enterprise-scale impact: Work on strategic GTM initiatives targeting CPOs, CFOs, and global procurement leaders, influencing complex, high-value enterprise deals.
- Global scope with real ownership: Drive marketing across North America, EMEA, and APAC, balancing global brand building with region-specific execution.
- Marketing with a seat at the table: Partner closely with Sales, Product, and senior leadership, with clear visibility into how marketing directly impacts pipeline, deal velocity, and growth.
About Zycus:
Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.
At the core of Zycus platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecyclefrom sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.
Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.
With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadershipshaping the future of intelligent procurement.
