Role Context
Digital Marketing will be part of the growth team and will lead user acquisitions for Purplle. He/She will have complete ownership of growth targets from paid channels.
Core Responsibilities
- Develop and run effective app & remarketing campaigns as per the business objectives & growth targets
- Responsible for day-to-day monitoring, reporting and delivery of media plan
- Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs
- Working with agencies, internal and external stakeholders to plan, execute and deliver plans
- Assist in developing plan metrics and responsible for delivery of the KPIs
- Analyze media delivery & creatives and suggest improvements / next steps
- Regular competitive analysis & benchmarking
- Plays important role in maintaining budget and billing process to ensure accuracy
Required Skills/ Experience
- Minimum 4-7 years experience across levels in Digital Marketing
- University or College degree/diploma in Media, Marketing, Business, or related field
- Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc
- Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)
- High on energy and problem-solving attitude
- Budgets handled >5Cr per month independently or through an agency
- App marketing / App install campaign exposure is preferable
- Thrives in fast paced environment
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
