Creating online strategies & forecast expected results to ensure the acquisition, engagement & profitability in Home Credit consumer applications
Ownership and responsibility for driving all acquisition and engagement initiatives: managing network partners, google and Meta accounts, and work closely with CRM and campaign teams
Analyzing digital marketing data available through MMP and Data Science team
Creating and analyzing metrics to have a constant status on target reach (including Daily Active Users DAU, Monthly Active Users MAU, Downloads from targeted base, business from targeted base) and adapt the acquisition and engagement tactics as needed to reflect better results in main engagement KPIs and Revenue per User
Work closely with other business stakeholders in the definition of product features and requirements; raise development requests as and when needed
Act as a single point of contact for the engagement activity in the mobile app
Lead and support single / multiple projects independently and Subject matter expert in all areas of digital marketing
Present analyses, solutions and business cases to senior management
Be up to date with market trends on digital marketing and implement newer ideas in the company to boost performance.
Controlling marketing cost by optimizing campaigns on real time
Take ownership of billings and reconciliation for various partners pertaining to Digital Marketing
Candidate Profile:
7+ years of professional experience in digital marketing ideally in both acquisition and retention
Knowledge in managing and monitoring campaigns with defined audiences
Hands-on exposure to implementing campaigns on Google, Facebook, and programmatic platforms.
Exposure to using Adjust/Appsflyer (MMPs), Customer Engagement Platforms like Clevertap,
Use analytics tools to gain insights into customer behaviour and preferences, making data-driven recommendations for improvement in campaigns to drive customer awareness and engagement. Comfortable driving analysis using Google tools (Google Analytics/Firebase)
Implement A/B testing and other data-driven approaches to continually refine and improve acquisition and retention.
