Purpose & Overall Relevance for the Organization
Lead the eCommerce channel for adidas in India to deliver superior consumer experience and strong business results.
Key Responsibilities
- Drive and implement the India eCommerce Strategy to achieve ambitious Net Sales and profitability targets
- Lead the eCommerce channel in India by partnering with and driving best in class standards across functional eCom areas (Consumer Experience, Digital Analytics, Digital Operations and Strategy, Planning & Execution).
- Partner with Merchandise functional team to ensure best in class Merchandising standards to maximize Net Sales and Profitability targets
- Ensure consistent improvement of the adidas eCommerce on-site experience through driving implementation of key enhancements
- Ensure identification, improvement and implementation of best practices within the cluster eCommerce portfolio
- Develop and implement advanced components for enhancing the Cluster eCommerce business (logistics, IT, reporting, staff deployment planning, training) with the respective functions.
- Partner with VP eCom & DPC, EM to ensure key EM areas are functioning optimally to drive best in class experience and ultimately, Net Sales and Profitability.
- Align with other Cluster channels on launches, end of season sales and discounting standards
- Align and support Digital Brand Activation focuses with a specific focus on Membership and Performance Marketing.
- Responsible for commercial decisions at cluster level by analyzing the eCommerce KPI's and local trends and needs
- Develop deep consumer insights to support the decision-making process especially among target segment
- Work with India Retail and EM eCommerce teams to plan and build towards delivering a more seamless Omni channel experience to the consumer
- Meet and exceed agreed KPI targets for eCommerce net sales and profitability
- Manage and control operational expenses in line with the cluster eCommerce budget
- Preserve long term brand value while ensuring eCommerce is commercially viable and sustainable
Key Relationships
- EM eCommerce Team: Digital Operations, Consumer Experience, SP&E, Analytics, Merchandising
- Brand Team: Digital Activation, Performance Media, Membership, CEM and Omni-channel
- Retail team: Merchandising and Operations team
- WHS team: DPC, PP
- SCM team
Knowledge, Skills And Abilities
- Minimum of 10 years experience in the trade marketing Industry, with 5 7 years experience in Ecommerce ideally in apparel/fashion/shoes or FMCG, with an operational background.
- Strong leadership skills, with experience of leading eCommerce teams.
- Strong understanding of consumer base and purchasing behavior.
- Experience in P&L management and accountability.
- Excellent communication skills including impactful presentation skills, influencing and negotiation skills.
- Ability to lead and drive change.
- Experience managing large and diverse teams.
- Fluent in English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
