Senior Manager, Digital Performance and Insights

Senior Manager, Digital Performance and Insights

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

1) Digital performance strategy and analytics leadership

• Define and own the digital performance and insights agenda aligned to Strategic Marketing and business priorities.
• Translate marketing and business questions into structured analysis and reporting requirements, focusing on measurable impact.
• Partner with MarComms and Sales Enablement stakeholders to ensure insights lead to clear decisions and actions, not just reporting.

2) Website / SEO performance and optimization

• Develop and maintain reporting on business-priority content (e.g., SEO performance, user journey behavior, conversions) and identify opportunities for content and UX improvements.
• Work with digital, content, and SEO partners to prioritize and test enhancements based on data-driven insights.

3) Dashboards, reporting, and insights activation

• Own and continuously improve core digital marketing dashboards and reporting frameworks.
• Deliver clear, actionable insights and narratives from dashboards and reports to marketing and business stakeholders.

4) Data management and governance

• Establish and enforce data quality and QA processes to ensure accuracy, completeness, and consistency of marketing performance data.
• Champion best practices in marketing data management, documentation, and governance.

5) AI, advanced analytics, and scalable insights

• Identify and implement opportunities to use AI, automation, and advanced analytics to scale insights (e.g., predictive performance, segmentation, personalization, content recommendations).
• Design and deploy repeatable analytical frameworks and models that support always-on optimization (e.g., funnel analysis, attribution approaches, audience and channel performance).
• Partner with broader analytics and technology teams to ensure solutions are scalable, maintainable, and secure.

6) Stakeholder partnership and operating model

• Operate as an embedded digital performance partner to the Global Head of Digital Marketing and Strategic Marketing leaders.
• Maintain clear boundaries between insights/analysis and execution activities, ensuring handoffs to campaign, content, and digital execution teams are well-governed and documented.
• Build strong working relationships with regional and functional marketing teams to standardize measurement approaches and share best practices globally.

7) Continuous improvement and capability building

• Proactively identify gaps in digital performance measurement and recommend enhancements to tools, processes, and skills.
• Develop and deliver training, playbooks, and best-practice guides to elevate digital performance literacy across the marketing organization.
• Monitor emerging trends in digital analytics, martech, and AI, and recommend innovations that improve marketing effectiveness and efficiency.

Skills and experience that will lead to success

• Bachelor's degree or equivalent experience in business/ marketing / data analytic or a related field
• With 5-10 years experiencein digital performance, CRM, data management, ideally from financial services industries.
• Proven record of using CRM strategies and data insights to drive customer engagement and incremental revenue.
• Analytical mindset with strong commercial acumen and results orientation.
• With uptodate knowledge of the latest digital marketing and marketing technology trends, including innovations in data marketing, automation platforms, and emerging social media channels, etc.
• Selfmotivated and resourceful, able to work independently while contributing fresh perspectives and innovative strategies to the team.
• Excellent communication skills and ability to work collaboratively across the team.

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