Senior Manager- Digital Marketing

* Help build and Manage a team across performance marketing, brand communication, social media, website management, and content creation.

* Develop and implement digital marketing strategies across all channels

* Build and lead our digital growth roadmap across multiple verticals, for both B2B and D2C

* Architect and scale performance marketing campaigns across platforms such as Meta, Google, and LinkedIn, both in-house and via partners

* Define and execute SEO strategy with internal teams or external agencies, covering technical SEO, content, and reporting

* Manage and grow our owned digital assets, including websites, landing pages, and e-commerce properties

* Aid the digital execution of brand moments like launches, campaigns, and seasonal pushes

* Lead email marketing and CRM strategies to build user journeys, drive retention, and nurture leads

* Help build internal reporting systems to track digital performance, using tools such as Google Analytics, Google Search Console, and HubSpot

* Ensure cohesive execution across look, feel, and messaging for the brand

* Work cross-functionally with Business Unit Heads, leadership and external vendors to ensure alignment with broader business goals