Senior Manager- Digital Marketing

Company Description

Aimlay is a global educational and writing support platform committed to empowering working professionals and experiential learners by recognizing and validating their lifelong learning and contributions. Offering a wide array of programs ranging from Matriculation to Ph.D., Aimlay partners with renowned global universities to deliver accessible and flexible education. With over a decade of experience, the organization specializes in supporting Ph.D. aspirants throughout their academic journey, from admission to completion. Headquartered in Delhi with global counseling centers, Aimlay strives to make education transformative, equitable, and aligned with the principles of Sustainable Development Goal 4. For more information, visit www.aimlay.com or contact us at +91-9821664888 or +1-575-205-1311.

Role Description

This is a full-time, on-site Senior Manager - Digital Marketing role based in Delhi. The role involves designing and executing comprehensive digital marketing strategies to enhance the company's online presence and drive engagement. Responsibilities include managing social media marketing campaigns, implementing effective lead-generation strategies, analyzing web analytics, overseeing performance marketing, and optimizing digital channels to achieve business goals. The Senior Manager will also collaborate with cross-functional teams to align digital initiatives with the company's objectives and foster innovation in digital marketing practices.

Qualifications- Minimum 12 years of experience in Digital Marketing

• Proven expertise in Digital Marketing, Social Media Marketing, and creating strategies to enhance online engagement
• Experience in Marketing Automation
• Proficiency in Lead Generation and Marketing to drive customer acquisition and business growth
• Strong knowledge of Web Analytics and data-driven decision-making to analyze and optimize campaign performance
• Ability to adapt and implement comprehensive digital advertising and performance marketing strategies
• Bachelor's degree in Marketing, Business Administration, or relevant field; MBA is a plus
• Excellent leadership, communication, and team collaboration skills
• Prior experience in the education or recruitment industry is an advantage

Interested candidates can share their resume on: [Confidential Information] or call directly on: 9289550058

Regards

Surbhi Jain