Senior Manager - Digital Commerce

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subjectmatter expert on digital shelf performance and the primary partner to BU and global teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the endtoend PDS diagnostics and execution program (assortment, availability, visibility, content, price & promo, ratings & reviews) across priority customers and markets.

You will have markets that you will support directly and you will also manage and coach a team of analysts to deliver highquality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

1. Lead PDS capability and roadmap
   Set the vision, priorities and annual plan for Perfect Digital Store in partnership with global DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.
2. Own the Digital Shelf Measurement Framework
   Define and maintain segmentation, hero/muststock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU signoff and updating annually or when category dynamics change.
3. Run PDS diagnostics and create execution roadmaps
   Lead recurring diagnostics across assortment, availability, visibility/search, content, price & promotion and ratings & reviews using DSA tools and translate findings into a prioritized crossfunctional action plan with clear owners, timelines and expected impact. Own the diagnostics for couple of markets.
4. Embed PDS metrics into commercial processes
   Integrate digital shelf KPIs and insights into JBPs, QBRs/PBRs, AOP and customer performance reviews, ensuring leadership has a 360 view of execution gaps and value at stake.
5. Lead and develop a team of analysts
   Allocate work, set quality standards, review outputs and coach the analyst team, building deep PDS capability and developing succession for specialist roles across BUs.
6. Drive tool adoption and ways of working
   Champion the use of DSA/PDS tools and dashboards across markets, design and deliver training, and codify best practices and playbooks that can be scaled to new teams and sectors.
7. Govern data quality and process excellence
   Ensure consistent KPI definitions, robust data pipelines and clear SLAs for recurring reports and diagnostics, working closely with DTX/technology partners.
8. Lead testandlearn and continuous improvement
   Define and evaluate experiments on content, search, promo and assortment changes, capture learnings, and feed them back into measurement framework guidelines and PDS playbooks.

• 7-10 years experience in eCommerce, category/shopper insights, digital marketing or retail execution, with significant exposure to digital shelf or perfect store programs.
• Proven experience leading or coaching a team of analysts (ideally 3-5+ FTEs), including workload management, quality control and capability building.
• Deep understanding of digital shelf KPIs - availability, assortment, search/share of voice, content quality, price & promo and ratings & reviews - and how they drive traffic, conversion and share.
• Handson experience with digital shelf analytics tools such as e.Fundamentals, Data Impact, Gobblecube, or similar, and strong Excel/Power BI skills to manipulate and visualize large datasets.
• Strong consulting toolkit: ability to structure ambiguous problems, synthesize multiple data sources and craft clear, recommendationled stories for senior commercial audiences.
• Excellent stakeholder management and influencing skills, with a track record of partnering across BUs, sales, marketing, revenue management and global teams to land change.
• Strong presentation and communication skills, including building and delivering compelling decks that link PDS execution to business outcomes.
• High level of organization and bias for action - able to manage multiple markets, customers and projects simultaneously while meeting agreed SLAs.

• Peoplemanagement experience in a global or virtual team environment, ideally within a sharedservice or hub model.
• Direct experience in joint business planning with eRetailers or in leading PDS / perfect store implementations across multiple markets.
• Prior exposure to omnichannel or instore perfect store programs and ability to connect online and offline PoS guidelines.