Senior Manager - CRM Loyalty

Role Responsibilities:

• Define and monitor KPIs for retention and loyalty success
• Manage automation, monetization, and communication flows for loyalty programs
• Analyze customer data to drive improvements in engagement and retention
• Collaborate with internal and external stakeholders on loyalty initiatives

Key Deliverables:

• Executable customer retention strategies
• Scalable, efficient loyalty program operations
• Insightful reports on program performance
• New loyalty services and customer benefit offerings