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Paytm

Senior Manager - City Activation

5-8 Years
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  • Posted 11 hours ago
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Job Description

Role Responsibilities:

  1. Conduct in-depth market research to identify regional opportunities and segment target audiences.
  2. Develop comprehensive marketing strategies tailored to new regions, considering local factors.
  3. Lead end-to-end execution of marketing campaigns across digital, social media, and offline channels.
  4. Collaborate with Sales, Product, and Operations teams to ensure seamless execution of strategies.

Job Requirements:

  1. 6-7 years of experience in marketing and city-level market activation.
  2. Strong knowledge of digital marketing, social media, and campaign execution.
  3. Proven ability to lead marketing strategies and activation campaigns in new regions.
  4. Bachelor's degree in Marketing or Business Administration; MBA preferred.

About Company

Paytm is India's largest leading payment gateway that offers comprehensive payment services for customer and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. We pioneered and are the leader of QR based mobile payments in India. With the launch of Paytm Payments Bank, we aim to bring banking and financial services to half-a-billion un-served and under-served Indians. Our investors include Softbank, SAIF Partners, Alibaba Group and Ant Financial. We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our team spends hours, designing each new feature and obsesses about the smallest of details.

Job ID: 109879453

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