Senior Manager, CCL

Hindustan Coca Cola Beverages (HCCB)

Gurugram

8-10 Years

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Posted 21 days ago
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Job Description

Channel Strategy: Responsible for short and long-term channel strategy, gathering channel and shopper insights for opportunity mapping and commercial plansdevelopment.
Deep Channel Understanding: Understand channel landscape including universe, spread, competitive penetration etc. Understand channel dynamic including shopper, occasions,shares.
Design Channel Look of Success and Programs: Design and deploy market plans to increase shopper accessibility and affordability with the right package in the right price point, increase our product portfolio incidence in the shopper basket, and strength our relationship with customers through partnership programs. Target key occasions in the channel.
Planogram Design: Partner with agencies and bottler teams to support CATMAN analysis and planogram design for cold drink equipment based on SKU velocity, to maximize our product turn and sales volume in the market.
Drive Implementation of programs/ pilots system wide: Implement plans and programs working with franchise teams and bottler commercial resources to deliver aligned business growth objectives. Lead the annual business plan process for the channel aligning and ensuring consistency of plans across the OU bottlers
Continuously monitor progress and drive performance: Track channel main indicators (e.g. SOVI, SOTS, Incidence, IPS etc.), review business performance, and design impactful actions to improve it, when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialize those insights into actions.
Collaboration: collaborate with Franchise Ops, Marketing and RGM teams to design and deploy fit for purpose solutions in the channel
Qualifications Requirements:8 to 10 years of FMCG sales operations experiencerequired
CommunicationFocus
Requires communications with mid-level OU and bottling leadership. High communication complexity as the opportunity needs to explained and aligned in the context of ongoing business and execution priorities, performance needs to be tracked and course corrections quickly aligned and actioned
High communication intensity with internal and external stakeholders, and key Bottlerpartners
Lead strategic conversations, negotiations and alignment with internal and external stakeholders for Traditional Trade Strategy Implementation.
Internal: Work collaboratively with other teams, such as Sales and Trade Marketing team, Marketing, Franchise Operations, PAC, Platform Services (e.g. Planning, Legal, Technical,Finance).
System: Work with Bottling Trade Commercial Leadership teams to influence, align and track plans

More Info

Job Type:

Permanent Job

Industry:

Food and Beverage

Role:

Channel Sales Manager

Function:

Sales/Business Development

Employment Type:

Full time

Open to candidates from:

Indian

About Company

Hindustan Coca Cola Beverages (HCCB)

Welcome to the world of HCCB – a Company that started in 1997 with the simple aim to refresh the world and make a difference. Two decades later, we are one of the top 5 FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second. Some choose the ones that have nutrition, others choose pure indulgence. Some prefer the zing that bubbles in the mouth; others prefer a quiet, serene mouthfeel. Some like the beverages that is served hot; others ask us for an ice-cold serve.

Job ID: 119998845

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