Responsibilities
Are you prepared to assume a prominent role in a company experiencing significant change Join Principal Financial Group as a Senior Manager - Brand Strategist in Pune, Maharashtra, India, and help position us as the employer of choice in India!
As a Senior Manager - Brand and Media for Employer Brand, you will:
- Lead efforts to develop, implement, and manage a strong employment brand strategy in India.
- Collaborate closely with the local talent acquisition team to understand hiring needs and align strategies.
- Plan marketing efforts tailored for important audiences across social media, SEM, and job boards.
- Manage agency relationships, coordinating content and creative development, media planning, and campaign execution.
- Define metrics of success to track and measure the impact of your work and transform brand reputation.
- Perform competitive research and observe campaign performance to reveal insights that improve the employment brand strategy.
- Coordinate the content and updates to the local career site and job boards, ensuring they reflect our brand.
- Lead external review response management and sentiment analysis for local job boards.
- Ensure all materials uniformly represent our brand, voice, and vision throughout the candidate journey.
Qualifications
What we're seeking in a successful Senior Manager – Brand and Media for Employer Brand:
- A bachelor's degree in marketing or a related field.
- At least 13+ years of experience in marketing and content creation, specifically in the development and execution of marketing strategies.
- Proven expertise in employee value proposition development and implementation.
- The ability to translate strategy into actionable plans and measurable outcomes.
- Experience managing relationships with recruitment marketing agencies and external job board vendors.
- Outstanding creative thinking and communication skills.
This is an opportunity to work with a team of innovative, data-driven, and highly motivated professionals. You will play a pivotal role in crafting our employer brand strategy and attract top talent to our company.
Additional Information
Shift Timings: 1.30 PM to 10.30 Pm IST
