Senior Manager - B2B Marketing (SaaS Industry)

The client is looking at hiring a Senior Manager - B2B Marketing from a SaaS Industry background for their team at Noida.

Experience :

8+ years of relevant experience in Brand Marketing.

Understanding of manufacturing/ energy/ infrastructure sector, would be an added advantage

Education :

Graduate + MBA (Marketing) from a reputed institute.

The incumbent will be expected to be the rainmaker for the client, owning end-to-end brand awareness, demand generation, and lead generation for business verticals serving enterprise customers. This high-visibility role within the organization will enable the incumbent to drive largescale operations by implementing innovative technology solutions.

Responsibilities :

- Develop and implement comprehensive brand positioning strategies, identifying target audiences and tailoring marketing plans with clear objectives across various channels and segments.

- Lead the end-to-end execution of integrated marketing campaigns, ensuring seamless collaboration with internal teams and external partners.

- Drive lead generation campaigns across multiple platforms including Google Ads, Email marketing, and social media channels such as LinkedIn, Facebook, and Twitter.

- Oversee creation and continuous improvement of sales collateral for enterprise marketing, including presentations, brochures, case studies, blogs, authored articles, press releases, and website content.

- Ownership of marketing for multiple portfolio solutions

- Drive monthly content and campaign calendar and review process.

- Manage budget and report on ROI.

- Conduct in-depth analytics and reporting across marketing platforms to extract actionable insights, enabling data-driven campaign development and strategic go-to-market recommendations.

- Conceptualize and execute multi-channel campaigns aligned with the customer lifecycle, ensuring messaging consistency across all touchpoints.

- Collaborate closely with the creative team to develop creative briefs and guide the creative direction for advertising and public-facing communications, including digital, print, and video assets.