Senior Manager / Associate Director - Programmatic Demand (oRTB)

Company Description

Strongmetrics is a forward-thinking adtech startup specializing in delivering transformative results through advanced technology and audience insights. Our mission is to enhance advertising campaigns, improve return on investment (ROI), and drive exceptional success for our clients. By prioritizing innovation and precision targeting, we enable impactful advertising that takes brands to new heights. At strongmetrics, we are committed to redefining advertising excellence and creating meaningful connections between brands and audiences.

Role Description

This is a full-time on-site role located in Gurugram for a Senior Manager / Associate Director - Programmatic Demand (oRTB). In this role, you will manage programmatic advertising strategies, oversee demand partnerships and help AdOps optimize open real-time bidding (oRTB) campaigns, and drive revenue growth. Key responsibilities include managing relationships with programmatic demand partners, analyzing data for performance improvement, identifying new opportunities for growth, and leading a team to execute programmatic strategies effectively. Collaboration with cross-functional teams, monitoring market trends, and ensuring high-quality service delivery will also be essential aspects of this position.

Qualifications

• Expertise in Programmatic Advertising, oRTB platforms, and a deep understanding of digital advertising ecosystems
• Proven experience in Data Analysis, Campaign Optimization, and Revenue Growth strategies
• Strong skills in Client Relationship Management, Partner Development, and Communication
• Leadership and team management experience with the ability to inspire and guide teams
• Proficiency in analytical tools, reporting platforms, and a solid understanding of relevant industry KPIs
• Strategic analytical mindset with strong problem-solving and decision-making skills
• Background in advertising technology, marketing, or related fields is preferred, with a Bachelor's degree or higher in a relevant field
• Ability to work on-site in Gurugram and collaborate with diverse teams
• Familiarity with emerging trends and advancements in the programmatic advertising landscape is a plus