Factspan Overview:
Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in USA, Canada, UK, Europe & India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail & CPG, Lifescience & Healthcare, Media & Entertainment, Hospitality, and Logistic & Supply Chain.
Job Role: Senior Manager – Digital Analytics & Customer Journey (Adobe Analytics, AJO, CJA)
Experience: 10–16 years (with at least 5+ years in client-facing consulting roles)
Role Summary
We are seeking a client-facing Consulting Senior Manager to lead Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) engagements for enterprise clients. This role sits at the intersection of business strategy, customer experience, and advanced analytics, and is responsible for driving measurable outcomes such as revenue uplift, conversion optimization, personalization effectiveness, and marketing ROI.
You will act as a trusted advisor to senior client stakeholders (Director, VP, CMO, Head of Digital/MarTech) while also providing hands-on technical leadership to delivery teams. The role requires deep Adobe ecosystem expertise, strong storytelling skills, and the ability to translate complex data into executive-level insights and decisions.
Key Responsibilities
Client Leadership & Consulting
- Serve as the primary engagement lead for Adobe Analytics, AJO, and CJA programs across multiple clients or large complex accounts
- Partner with client executives to define measurement strategies, personalization roadmaps, and customer journey transformation initiatives
- Translate business objectives (growth, retention, CLV, cross-sell) into data-driven use cases and KPIs
- Own executive communications, including steering committee updates, QBRs, and roadmap discussions
- Proactively identify upsell and cross-sell opportunities across Adobe Experience Cloud capabilities
Adobe Analytics & Measurement Strategy
- Lead enterprise implementations and optimizations of Adobe Analytics (AppMeasurement / Web SDK)
- Define and govern event taxonomy, data layers, eVars, props, classifications, and processing rules
- Establish best practices for cross-domain, cross-device, and mobile app measurement
- Drive advanced analysis such as conversion funnels, attribution modeling, cohort analysis, and pathing
Customer Journey Analytics (CJA)
- Design and implement CJA data models using Adobe Experience Platform (AEP) datasets
- Lead identity stitching and profile unification strategies across online and offline data sources
- Enable cross-channel journey analysis across web, mobile, CRM, call center, and campaign data
- Coach teams and clients on using CJA for journey optimization and executive storytelling
Adobe Journey Optimizer (AJO)
- Lead AJO use case design for real-time, batch, and event-triggered journeys
- Define journey orchestration strategies, decisioning logic, and personalization frameworks
- Partner with marketing teams to operationalize next-best-action and next-best-offer use cases
- Ensure alignment between AJO journeys, analytics measurement, and business KPIs
Team & Delivery Leadership
- Lead and mentor multi-disciplinary teams (analysts, architects, engineers, and consultants)
- Provide hands-on review and guidance on solution design and delivery quality
- Establish delivery standards, reusable assets, and accelerators
- Drive onshore–offshore delivery models with high client satisfaction
Thought Leadership
- Support pre-sales activities including solution design, estimates, and client presentations
- Contribute to Adobe capability building, POVs, case studies, and internal enablement
- Represent the firm as a subject matter expert in client workshops, conferences, and webinars
Required Skills & Experience
Core Experience
- 10+ years in digital analytics, MarTech, or customer experience consulting
- Strong hands-on experience with:
- Adobe Analytics
- Adobe Journey Optimizer (AJO)
- Customer Journey Analytics (CJA)
- Proven track record of leading enterprise, client-facing engagements
Technical & Functional Expertise
- Deep understanding of Adobe Experience Platform (AEP) concepts and datasets
- Strong knowledge of identity resolution, consent management, and data governance
- Experience integrating Adobe tools with CRM, CDP, marketing automation, and data warehouses
- Ability to connect analytics outputs to revenue, personalization impact, and marketing performance
Consulting & Communication Skills
- Exceptional executive communication and storytelling skills
- Ability to simplify complex analytics into clear business insights
- Strong stakeholder management across marketing, product, IT, and data teams
- Comfortable operating in ambiguous, fast-paced client environments
Preferred Qualifications
- Adobe Certifications (one or more):
- Adobe Analytics Business Practitioner / Developer
- Adobe Journey Optimizer
- Adobe Customer Journey Analytics
- Experience with other Adobe Experience Cloud tools (Target, RTCDP)
- Background in industries such as Retail, BFSI, Travel, Media
What Success Looks Like in This Role
- Clients view you as a trusted advisor, not just an implementation partner
- Adobe Analytics, AJO, and CJA programs clearly demonstrate business value and ROI
- Teams are motivated, well-guided, and delivering at high quality
- You actively shape and grow the firm's Adobe consulting practice
