About The Role
This role is centered on driving sustainable growth through user acquisition, conversion, and repeat purchases by combining data-driven insights with creative business initiatives, primarily across digital marketing channels. It is a high-impact position with the autonomy to make decisions and deliver measurable value. You will lead the marketing and creative teams to scale user acquisition across multiple channels and markets, while collaborating closely with data, tech, and creative stakeholders to design and execute growth strategies. The role operates at significant scale and offers the freedom to experiment, learn, and innovate.
Required Skills & Qualifications
- 3-6 years of experience in digital/ growth/ performance marketing, including campaign setup, tracking, optimization, and reporting in Google Ads, Meta Ads, and YouTube Ads
- Proven ability to design, build, and scale operational processes from the ground up in fast-paced environments
- High energy, hunger, and ability to hustle.
- Ability to translate strategy into execution, setting up scalable frameworks, metrics, and accountability.
- Strong first-principles thinkingable to break down complex problems to their fundamentals and rebuild scalable, effective solutions rather than relying on conventional approaches
- Strong ownership mindset and bias for action
- Structured, data-driven approach to problem solving
- Sincerity, trustworthiness, and reliability in work and relationships
- Hands-on experience with user channel attribution, cross-channel nuances, and event optimisation workflows.
Good To Have
- Experience in startups or high-paced environments
- Exposure to consumer, media, or entertainment industries
- Strong analytical skills - ability to extract insights, measure ROI, and build dashboards
- Familiarity with A/B testing, conversion rate optimization (CRO), funnel analysis, and marketing analytic
- Knowledge of data tools such as Excel, SQL, Python, or Power BI for analysis, reporting, and automation
- Understanding of regional and multi-language business strategies, including localization, market segmentation, and audience insights
About KUKU
Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India's largest cultural exporter of stories, culture and history to the world with a firm belief in Create In India, Create For The World.
We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU
Ready to make an impact Apply now!
Skills: growth manager,growth strategies,ab testing,digital marketing,reporting,campaign setup,roi,cro,marketing,analytical skills,optimization,google adsense,customer acquisition
