About the Role
Universal Paving is looking for a Senior Graphic Designer to lead and execute high-impact visual creatives across our website, social media, performance ads, email campaigns, and digital branding.
This role requires a balance of creative storytelling, brand consistency, and performance-driven design, supporting our growth across platforms like Meta, Google, Pinterest, and e-commerce storefronts.
Key Responsibilities
Creative Design & Execution
- Design engaging creatives for website, landing pages, social media, emailers, and ad campaigns
- Translate marketing briefs into conversion-focused, visually compelling designs
- Support seasonal campaigns, promotions, and product launches
Brand Consistency & Visual Excellence
- Maintain consistent brand identity across all digital and print assets
- Create and manage design systems, templates, and reusable assets
- Ensure high-quality visual standards across platforms
Performance & Marketing Design
- Design creatives optimized for paid ads (Meta, Google, Pinterest) and organic channels
- Collaborate with marketing teams to improve CTR, engagement, and conversions
- Support A/B testing and creative optimization
Collaboration & Mentorship
- Work closely with marketing, content, and growth teams
- Participate in brainstorming and campaign ideation
Trend Awareness & Innovation
- Stay updated with design trends, platform guidelines, and tools
- Experiment with new formats including motion graphics and short videos
Required Qualifications & Skills
- Bachelor's degree in Graphic Design, Visual Communication, or related field
- 510 years of experience in graphic design (agency or brand side preferred)
- Strong portfolio showcasing digital, e-commerce, and performance creatives
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Working knowledge of Figma / Canva is a plus
- Understanding of consumer psychology, layout, typography, and color theory
- Experience designing for e-commerce, digital ads, and social media platforms
- Strong time management, communication, and attention to detail
Why Join Universal Paving
- Work on a fast-growing e-commerce & D2C brand
- Opportunity to shape brand visuals at scale
- Exposure to performance marketing and conversion-focused design
- Collaborative, creative, and growth-oriented environment
Note- Please send your cv to [Confidential Information]
