Senior Graphic Designer

SILAII is an award-winning Indian sculpture brand driven by the vision of making art accessible to everyone. Rooted in craftsmanship and cultural storytelling, SILAII creates finely detailed sculptures ranging in size from 5 inches to 30 feet, celebrating heritage, leadership, devotion, and artistic excellence.

With 150,000+ products sold worldwide and 100,000+ happy customers, SILAII has established a strong global presence across 50+ countries. The brand has successfully delivered 250+ customised sculptures, catering to individual collectors, institutions, and large-scale projects, while working closely with a growing network of 160+ artisans and team members.

SILAII has collaborated with 50+ government projects and executed 30+ corporate gifting projects, reflecting its trust, credibility, and ability to deliver meaningful art at scale. With 6 years of excellence, the brand continues to push boundaries in sculpture design, production, and storytelling.

Key Responsibilities:

Marketing Creative Development

• Design creatives for Meta Ads, Google Ads, email campaigns, WhatsApp marketing, and website banners
• Create campaign visuals for promotions, product launches, and marketing initiatives
• Design visuals that align with marketing funnel strategies (Awareness, Retention, Engagement, Conversion)

Marketing Funnel Creative Strategy

• Create creatives for Top, Middle, and Bottom funnel marketing campaigns
• Support digital marketing campaigns with conversion-focused designs
• Work with marketers to create high-performing ad creatives

AI Design Tools

• Experience using AI-powered design tools such as Krea, Midjourney, DALLE, or similar platforms for concept generation and marketing creatives
• Ability to combine AI-generated visuals with traditional design tools to create high-quality campaign assets

Team Leadership

• Lead and guide a team of graphic designers
• Assign design tasks and maintain quality standards
• Ensure timely delivery of marketing creatives

Collaboration with Marketing Team

• Translate marketing requirements into clear creative briefs
• Coordinate with digital marketers for campaign planning
• Improve creative outputs based on campaign performance insights

Brand Consistency

• Maintain visual consistency across all marketing and communication materials
• Ensure all creatives align with SILAII's brand identity

• 46 years of experience in graphic design
• Must have experience using AI tools in graphic design (such as Krea, Midjourney, DALLE, or similar) for creating marketing and visual design assets
• Experience working with digital marketing or performance marketing teams
• Strong understanding of marketing creatives and advertising design
• Experience designing creatives for Meta Ads, Google Ads, email marketing, and social media
• Strong typography, layout, and visual storytelling skills

A designer who thinks beyond aesthetics and understands how design contributes to marketing performance and brand growth.

Someone who can lead a creative team while collaborating closely with marketers to produce impactful campaigns.