Senior Graphic Designer

Experience: 5-6 Years Minimum

Location: Andheri East, Mumbai (Work from Office)

Reports To: Creative Director or Group Account Director

Collaborates With: Copy Leads, Senior Copywriters, Motion & Video Teams, Strategy, UX, Production, Account Management

Role Purpose

We're looking for a talented and creative Senior Visualizer with 3– 5 years of experience to join our dynamic creative team. The ideal candidate should have a strong eye for design, the ability to translate ideas into compelling visuals, and experience working in a fast-paced agency environment.

Key Responsibilities

• Conceptualise and design engaging visual content for digital, social media, presentations, campaigns, and marketing collaterals.
• Collaborate closely with copywriters, client servicing teams, and creative leads to develop impactful campaign ideas.
• Translate briefs into high-quality visual concepts and layouts aligned with brand guidelines.
• Create visually compelling digital ads, social media creatives, infographics, and campaign assets.
• Ensure consistency in design quality and brand standards across all deliverables.
• Stay updated with design trends, tools, and industry best practices.

Art Direction Across Formats

Oversee the visual integrity of social content, brand films, digital ads, print layouts, landing pages, and integrated campaign design.

Direct the visual tone, style, and craft across multiple brand ecosystems.

Partner with Copy Leads & Creative Directors to shape cohesive creative ideas.

Design Execution & Craft Ownership

Deliver polished designs with exceptional attention to typography, layout, colour, and composition.

Review and refine AD/Jr. AD outputs to ensure consistency, brand alignment, and visual quality.

Lead adaptation of creative concepts across channels and asset formats.

Cross-Functional Collaboration

Work closely with Motion Designers, Video Editors, UI/UX, and Production teams to deliver integrated creative output.

Coordinate with Account Managers and Strategists to align creative decisions with objectives and timelines.

Participate actively in brainstorms, pitches, and creative discussions.

AI, Tools & New Creative Technologies

Strong proficiency in Adobe Photoshop and Adobe Illustrator

Use GenAI tools (Openart AI, Chat GPT, Higgsfield) for visual exploration, mockups, and ideation.

Solid understanding of typography, color theory, layout, and composition

Ensure ethical use of AI-generated assets and maintain originality standards.

Experience in both digital-first and print-ready design workflows

Brand Ecosystem Management

Develop and manage visual identity systems for brands across industries, like BFSI, IT/ITES, Real Estate, Lifestyle, FMCG, Healthcare, Hospitality, Automotive, etc.

Ensure adherence to brand guidelines while pushing creative boundaries.

Required Skills & Expertise

Design Expertise

Exceptional understanding of design principles, typography, grid systems, layout, colour, and visual hierarchy.

Ability to guide overall look & feel of campaigns.

Strong attention to nuance, detail, and storytelling through visuals.

Technical Skills

Adobe Photoshop, Illustrator, InDesign (expert level).

Figma (Preffered or Optional not core), Canva, and design systems.

Working familiarity with After Effects or Premiere (preferred).

Comfort with AI design tools and creative tech stacks.

Soft Skills

Excellent communication and presentation abilities.

Calm under pressure; able to lead multiple projects simultaneously.

Strong creative problem-solving skills.

Good-to-Have Skills

Working knowledge of UI/UX workflows.

Ability to participate in film shoots, direct visual tone on-set (optional).

Exposure to 3D design (Blender, C4D) is a plus.

Prior experience presenting work to clients.

KPIs / Success Metrics

Quality and originality of visual concepts

Consistency and craft across campaign assets

Improvement in AD/Jr. AD performance and output

Timely delivery of high-volume design work

Positive client & internal feedback on visual direction

Contribution to pitch wins and new creative opportunities

Adoption of new tools & creative innovation (AI, motion, etc.)

Education & Background

Bachelor's Degree in Design, Visual Communication, Fine Arts, or Applied Arts.

Minimum 3-5 years in digital, advertising, or integrated creative environments.

Portfolio must demonstrate strong conceptual and craft capabilities.