Senior football manager

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Senior Manager Football || Football Academy Vertical | PlayAll Sports ||

Location Head Office (Delhi NCR) Extensive travel across Delhi NCR venues

Reporting To Co-Founder, Department-Academy Operations

Employment Type-Full-Time Vertical-Football Academy

About PlayAll

PlayAll is India's fastest growing sports infra company with 30+ venues across 10 cities. We are on a mission to make structured, quality sport accessible to every neighbourhood and football is our next major vertical to scale.

Role Overview

We are looking for a dynamic Senior Manager to build and lead PlayAll's football academy vertical from the ground up. This is a leadership role that sits at the intersection of football expertise, operational management, and commercial ownership. You will be the single point of accountability for everything that happens on the pitch and on the P&L across our football academy network.

This is not a coaching role. It is a leadership role for someone who understands football deeply, knows how to build and manage teams, and has the commercial instinct to grow a business.

Key Responsibilities

1. Coach Recruitment & Roster Management

Identify, hire, and onboard qualified football coaches across PlayAll venues in Delhi NCR

Build a structured coach pipeline grassroots sourcing, certifications, and internal promotion pathways

Conduct regular performance reviews and maintain coach quality standards

Handle coach scheduling, coverage, and contingency planning across venues

2. Curriculum & Programme Design

Design age-appropriate, progressive football curriculum for batches from beginner to advanced levels

Standardise training methodology across all venues so a student gets the same quality experience at anyPlayAll location

Plan seasonal programming, camps, and tournaments to drive engagement and retention

Stay updated on modern coaching methodologies and incorporate best practices

3. Commercial Ownership (P&L)

Own the cost, profitability, and commercial outcomes of the football academy vertical

Track batch fill rates, per-venue performance, and monthly trends and take corrective action

Work with the operations team on pricing strategy, batch sizing, and enrollment targets

Identify underperforming venues and drive turnaround plans

Maintain healthy unit economics as the vertical scales to additional venues

4. Student Enrollment & Retention

Oversee the end-to-end student journey from trial session through long-term enrollment

Collaborate with academy managers on conversion processes and follow-up protocols

Drive student retention through programme quality, parent communication, and milestone tracking

Handle escalations from parents professionally and resolve issues promptly

5. Quality Assurance & Standards

Conduct regular venue visits across Delhi NCR to review coaching quality

Define and enforce safety protocols, equipment standards, and session quality benchmarks

Create feedback mechanisms (parent surveys, coach assessments) and act on data

Ensure consistent brand and experience standards across all PlayAll football academies

6. Reporting & Strategy

Report directly to the Co-Founder with regular updates on operational and commercial performance

Build the football vertical playbook that can eventually be replicated for other sports

Contribute to expansion decisions which new venues to activate, sequencing, and resource planning

Candidate Profile

Essential

58 years of experience in football coaching, academy management, or sports operations

Prior experience managing a team of coaches or running an academy (not just playing or coaching individually)

Strong commercial acumen comfortable with targets, cost management, and basic financial reporting

Excellent interpersonal skills able to manage coaches, handle parents, and work with venue staff

Willingness to travel extensively across Delhi NCR venues

High ownership mindset treats the vertical as their own business

Preferred

Recognised football coaching licence (AFC C/B Licence or equivalent)

Experience working with multi-location sports organisations or franchise networks

Familiarity with youth development programmes and age-group periodisation

Existing network of qualified football coaches in North/Central India

What We Offer

High autonomy and fast decision-making with direct leadership access

Opportunity to build a vertical from the ground up this is a blank canvas role

Clear path to expansion: football is the pilot; success here opens up scale across sports and cities

Competitive fixed compensation + performance-linked incentives tied to P&L growth

A young, energetic team that cares deeply about sport and impact

Compensation

Fixed CTC: 9 12 Lakhs per annum (based on experience and fit)

Performance Bonus: Linked to academy growth, batch fill rates, coach quality scores, and P&L outcomes paid quarterly

• Total earning potential increases meaningfully as the vertical scales