Interested candidates can share their updated resume on [Confidential Information]
Job Title: Senior Executive Social Media
Brand: IGP
Location: Mumbai (Andheri Marol)
Department: Marketing / Digital
Employment Type: Full-time
Role Overview
IGP is looking for a creative and performance-driven Senior Executive Social Media to manage and grow the brand's presence across key social platforms. The ideal candidate will combine strong content sensibilities with hands-on execution, community management, and data-driven optimization.
Key Responsibilities
- Own and execute the monthly social media content calendar across platforms including Instagram, Facebook, X (Twitter), and LinkedIn
- Conceptualize platform-relevant content such as reels, carousels, static posts, and stories in line with brand objectives
- Coordinate with designers, video editors, photographers, and creators to ensure timely and high-quality content delivery
- Write engaging captions, hooks, and CTAs aligned with IGP's brand tone and platform best practices
- Manage day-to-day posting, scheduling, and community management, including comments, DMs, and basic moderation
- Track and analyze performance metrics (reach, engagement, growth, etc.) and prepare weekly/monthly reports with clear, actionable insights
- Stay updated with social media trends, platform updates, and content formats to continuously improve performance
Required Skills & Qualifications
- 24 years of experience in social media management for a brand or agency
- Strong understanding of Instagram-first content, especially reels and storytelling formats
- Excellent copywriting skills with an eye for engaging hooks and CTAs
- Working knowledge of social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout, etc.)
- Ability to manage multiple stakeholders and timelines efficiently
- Analytical mindset with the ability to translate data into content improvements
Preferred Attributes
- Experience working with D2C, lifestyle, gifting, or e-commerce brands
- Basic understanding of influencer or creator collaborations
- Creative thinker with a strong sense of visual and cultural trends
What We Offer
- Opportunity to work with a leading gifting brand in India
- Fast-paced, creative work environment
- Scope to experiment, innovate, and grow within the digital marketing function
