Job Summary
We are looking for a data-driven Senior Executive - Performance Marketing to manage and optimize our digital advertising efforts. You will be responsible for executing end-to-end campaigns across Google, Meta, TikTok and other self serve ad platforms to drive high-quality leads and conversions.
Key Responsibilities
- Campaign Management: Set up, manage, and optimize paid campaigns across different self serve platforms
- Strategy & Planning: Assist in developing full-funnel marketing strategies, focusing on audience targeting, A/B testing, and budget allocation to maximize ROI/ROAS.
- Performance Tracking: Monitor daily performance metrics (CPA, CPC, CTR) and provide detailed weekly/monthly reports using Google Analytics 4 (GA4) and native platform tools.
- Conversion Optimization: Work closely with the creative team to iterate on high-performing ad copies and visuals; collaborate with developers to optimize landing page conversion rates.
- Market Research: Stay ahead of industry trends, platform updates (like Advantage+ or PMax), and competitor movements to maintain a competitive edge.
Required Qualifications
- Experience: 1–2 years of hands-on experience in performance marketing specifically managing Google Ads and Meta Ads.
- Technical Proficiency: Deep understanding of the Meta Pixel, Google Tag Manager (GTM), and conversion tracking setups.
- Analytical Mindset: Ability to handle large datasets, perform deep dives into campaign performance, and provide data-backed recommendations.
- Communication: Strong written and verbal communication skills for reporting and cross-functional collaboration.
Preferred Skills
- Certifications in Google Ads or Meta Blueprint.
- Experience with automated bidding strategies and audience segmentation.
- Knowledge of SEO and how it complements paid performance.
Company Description
Growider Media specializes in performance marketing, social media solutions, and innovative website development, helping brands elevate their digital presence. With a strong presence across India, Myanmar, Cambodia, Laos, and Thailand, we bring creativity and strategy to the forefront of marketing.
