Senior Executive - Paid Search

Location: Bengaluru

Experience: 2+ years

Job Summary:

We are seeking a highly skilled and motivated Paid Search Senior Executive to drive our search engine marketing (SEM) and pay-per-click (PPC) advertising efforts. The Senior Executive - Paid Search will play a crucial role in developing and executing paid search strategies to maximize ROI, increase website traffic, and generate high-quality leads. The ideal candidate should have a strong background in paid search advertising and a data-driven approach. If you're a results-oriented professional with a passion for search engine marketing, we want to hear from you.

Key Responsibilities:

Paid Search Strategy: Develop and implement comprehensive paid search strategies that align with overall marketing objectives and target audience. Identify and capitalize on growth opportunities while staying current with industry trends.

Campaign Management: Oversee the creation, optimization, and management of paid search campaigns across platforms such as Google Ads, Bing Ads, and others. Set campaign objectives, budgets, and KPIs, ensuring campaigns are on track to meet goals.

Keyword Research and Optimization: Conduct in-depth keyword research to identify high-performing keywords relevant to the business and industry. Continuously optimize keyword targeting and bidding strategies.

Ad Copy and Landing Pages: Collaborate with creative teams to develop compelling ad copy and landing pages that drive click through rates (CTR) and conversions. Implement A/B testing methodologies to optimize ad creative and landing pages.

Budget Management: Monitor and manage advertising budgets to ensure efficient allocation and maximize ROI. Analyze campaign expenses and adjust budgets as needed.

Performance Analysis: Regularly review and analyze paid search campaign performance using analytics tools. Provide actionable insights and recommendations to enhance campaign effectiveness.

Reporting and Documentation: Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. Maintain documentation of campaign strategies, experiments, and results.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in managing paid search advertising campaigns, preferably in a digital marketing agency or e-commerce environment.
• Proficiency in using paid search advertising platforms such as Google Ads, Bing Ads, UAC, Shopping Ads and others.
• Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills.
• Google Ads and Bing Ads certifications (preferred).
• Knowledge of search engine optimization (SEO) principles is a plus.

About Havas India:

Founded in 1835 in Paris, Havas is one of the world's largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group's operating system that unifies data, technology, and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance, and longterm preference for clients.

India is one of Havas major markets. Havas India brings together the expertise of 25 agencies, specialised divisions, and strategic alliances across three verticals: Havas Creative Network, Havas Media Network & Havas Health Network. To meet the evolving needs of its clients, Havas India has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing global expertise, tools, and capabilities to create, produce, and distribute real-time, optimised, and personalised marketing solutions at scale.

With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology, and AI, teams work with agility and in perfect synergy through Havas distinctive Village model. The network operates across three Villages in Mumbai, Gurugram, and Bengaluru, with regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, and is powered by over 2,500+ professionals and associates. Together, they deliver tailor-made solutions that support clients in their positive transformation.

As one of India's fastest growing and most agile networks, Havas India has secured multiple new clients across verticals and won several prestigious awards over the last three years. These include being Great Place To Work Certified thrice in a row (Nov 2022Nov 2023 and Dec 2023Dec 2024, Jan 2025-Jan 2026), consistently ranking among the top three in the R3 New Business League, and winning accolades at the Cannes Lions, Effies, Campaign Asia-Pacific Agency of the Year Awards, London International Awards (LIA), e4m Indian Marketing Awards, ABBY One Show, Campaign Women Leading Change Awards, and more.

Havas India is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

Further information about Havas India is available at: https://in.havas.com/