Implementing innovative & creative marketing strategies to fit with the overall brand & marketing strategy redBus India
Drive the influencer marketing program execution
Executing and tracking performance of marketing campaigns across digital, ATL and BTL media
Execute and optimize media plans with the media agency (digital first thinking)
Work closely with external agencies, influencers and content creators for effective campaign execution and to drive brand visibility and engagement across platforms
Optimizing and analysing campaign execution spends in accordance with the expected revenue and the impact on media, brand and business metrics.
Execution Excellence: Work closely with the agency, revenue and brand lead to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post-campaign analysis and assess ROI wrt predefined KPIs
Ensuring quick turn-around on critical deliverables
Excellent negotiation skills with vendors to ensure quality, timely delivery and cost-control
Tracking all vendor invoices and payments (pending and delivered)
Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements
Drive the marketing planning & calendar, and activations across ATL, BTL, PR and Digital
Collaborate effectively with many cross-functional stakeholders (Product, Supply etc) to ensure full support from relevant teams in executing strategy.
Requirement
0 to 3 years of prior experience of working in a media or creative agency
End to End campaign imp
Strong Communication Skills
Proficient in Excel / Google Spreadsheets and PowerPoint
