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Senior Executive , Marketing - Campaigns
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Senior Executive , Marketing - Campaigns
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Job Description
Responsibilities
Strategic & Planning
- Manage accountability for assigned verticals, supporting business units with relevant marketing campaigns and collaterals.
- Plan the annual marketing calendar, including product campaigns, lead targets, execution plans, and budget allocations.
Functional Responsibilities
- Develop and execute integrated B2B marketing campaign strategies for key products and services.
- Use multi-channel marketing approaches to achieve campaign objectives, including qualified lead generation.
- Ensure clear metrics for each campaign and track ROI in line with pre-defined goals.
- Collaborate with stakeholders across Product Marketing, Digital Marketing, Sales, Events, Brand & Design, Content, Media/PR, and international/regional offices.
- Manage implementation, tracking, and measurement of campaigns on time and within budget; deliver results via presentations and share learnings for future campaigns.
- Brief and manage external agencies (creative, digital, media planning) to deliver campaigns as per requirements.
- Stay updated with current trends in campaign marketing, competitor mapping, and market research.
People Development & Additional Responsibilities
- Undertake special projects or additional responsibilities as assigned, in coordination with reporting manager and HR.
More Info
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Key Skills
About Company
Founded in Mumbai in 1961, ACG now serves pharmaceutical and nutraceutical companies all over the world, and touches almost every aspect of solid dosage manufacturing from providing capsules, to manufacturing machinery and equipment, to protective packaging materials, to traceability solutions.
We believe that our integrated view of manufacturing is the best approach to marrying seamless production with fully accountable service, and ultimately making it better.
Everyone on Earth deserves access to good medicine, and ACG is focused on working collaboratively with its partners to create a healthier world.
Skills:
Lead Generation, training services sales, corporate tie-ups, Sales, Marketing
Skills:
SEO, market research, Campaign Management, brand management, Advertising
Skills:
SEO Strategy, Content Marketing, Social Media, Campaign Management, Analytics Tools, PPC Advertising, Market Research, Email Marketing
Skills:
Channel Partner Network Management, Lead Generation, Sales, Inventory Management, Process Improvement, Sales Reporting
Skills:
Product Positioning Messaging, Sales Enablement Content Creation, Product Use Case Mapping, Stakeholder Cross-functional Coordination, Market Competitor Analysis, Product Storytelling Communication, B2B Technology Marketing, Strategic Product Management, Product Marketing GTM Strategy, Product Launch Coordination, Presentation Pitch Deck Development, AI-assisted Productivity Research Tool, Solution Selling Frameworks, Product Lifecycle Management, Digital Demand Generation