Role Purpose [Why this role exists / Business Problems This Role Will Solve]
Bridge the gap between Product, Business, Sales, and Marketing teams by
translating technical product capabilities into compelling market-facing
narratives and GTM strategies.
Strengthen product positioning, product differentiation, and application-led
storytelling across fintech, EMS, biometrics, industrial electronics, and
embedded technology domains.
Build scalable sales enablement and product communication frameworks that
improve customer understanding, market visibility, and lead conversion
effectiveness.
Support faster product launches, stronger GTM alignment, and structured
product marketing execution across multiple business verticals.
Critical Skills Required
- Must-Have Functional Skills
Skill Required Level
[Basic/Intermediate/Advance]
Product Marketing GTM Strategy
Advance
Product Positioning Messaging
Advance
Sales Enablement Content Creation
Advance
B2B Technology Marketing
Advance
Product Use Case Mapping
Advance
Market Competitor Analysis
Intermediate to Advance
Presentation Pitch Deck Development
Advance
Stakeholder Cross-functional Coordination
Advance
Product Storytelling Communication
Advance
Product Launch Coordination Intermediate
AI-assisted Productivity Research Tool
Intermediate
- Transferable / Trainable Skills
Product Lifecycle Management
Strategic Product Management
CRM amp; Marketing Automation Tools
Data Analytics amp; Campaign Performance Tracking
Digital Demand Generation
Solution Selling Frameworks
Major Areas Of Contribution
Support development of product positioning frameworks, GTM strategies, and
differentiated product narratives across business verticals.
Identify product USPs, market gaps, customer pain points, and use-case
opportunities through close collaboration with Product and Business teams.
Strengthen alignment between product strategy, sales priorities, and
marketing communication for improved commercial outcomes.
Contribute to building scalable product marketing systems supporting future
business expansion and category leadership.
Develop and coordinate product brochures, solution sheets, pitch decks,
product presentations, emailers, and customer-facing marketing collateral.
Build application-based storytelling frameworks and customer use cases for
sales enablement and lead generation.
Coordinate with Product, Engineering, Sales, Design, and Marketing
Communications teams for timely campaign and collateral execution.
Support GTM campaigns, product launches, webinars, trade shows, and
customer engagement activities.
Collaborate with Marketing Communications teams to align product priorities
with digital campaigns, social media content, and content calendars.
Success Indicators in First 6 Months
Successfully create product messaging frameworks and sales enablement
collateral for key product categories.
Support execution of at least 2–3 product GTM initiatives or launch
campaigns.
Build structured use-case repositories and application-based storytelling for
major business verticals.
Improve alignment between Product, Sales, and Marketing through
streamlined briefing and execution workflows.
Contribute to increased engagement and adoption of product marketing
collateral by customer-facing teams.
Opportunity to work on globally relevant technology solutions and innovation
ecosystems.
Exposure to cross-functional product, business, and marketing leadership
initiatives.
Career progression into Product Marketing Lead, GTM Strategy, Product
Management, or Brand Strategy roles.
Opportunity to shape product storytelling and market positioning during a
high-growth transformation phase.
LOCATION
Mumbai, India
Experience
5-6 Years
REPORTING TO
GM – Marketing amp; Communications / Product Marketing Lead
Qualifications
Ideal Candidate Background
5–6 years of experience in Product Marketing, B2B Marketing, GTM
Coordination, or Technology Marketing roles.
Experience in fintech, biometrics, eGovernance, EMS, industrial electronics,
embedded systems, or technology-led businesses preferred.
Strong ability to simplify technical concepts into business-oriented
communication and value propositions.
Self-driven, structured, detail-oriented, and comfortable working in a fast-
paced, cross-functional environment.
Growth opportunity for this role
