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Aster Medcity

Senior Executive International Marketing

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Job Description

Aster Medcity is looking for Senior Executive International Marketing to join our dynamic team and embark on a rewarding career journey

  • Global Marketing Strategy: Develop and execute comprehensive international marketing strategies to achieve global business objectives
  • Create marketing plans that align with the company's international expansion goals
  • Market Research: Conduct market research to identify global market trends, consumer preferences, and competitive landscapes
  • Analyze market data to identify opportunities and threats in international markets
  • Campaign Planning and Execution: Plan and oversee the execution of international marketing campaigns across various media channels, such as digital, print, and social media
  • Collaborate with creative teams to develop impactful marketing materials and assets
  • Brand Promotion: Manage and promote the company's brand, products, or services to international markets
  • Ensure brand consistency and alignment with cultural sensitivities and market-specific needs
  • Digital Marketing: Develop and implement digital marketing strategies, including online advertising, SEO, and social media marketing, to reach global audiences
  • Optimize digital marketing campaigns for international markets
  • Market Entry: Assist in market entry strategies, including market assessments, distribution strategies, and localization efforts
  • Explore market entry methods, such as partnerships, distributorships, and e-commerce expansion
  • Data Analysis: Analyze marketing data and metrics to measure the effectiveness of international marketing efforts
  • Make data-driven decisions and adjustments to optimize campaign performance
  • Budget Management: Manage the international marketing budget and allocate resources effectively to achieve marketing goals
  • Monitor campaign costs and return on investment (ROI)
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product development, and regional marketing teams
  • Foster positive working relationships with international partners and stakeholders

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About Company

A world-class quaternary care centre with one Multispeciality Hospital and eight separate Centres of Excellence, Aster Medcity combines the best of talent and technology to provide holistic treatment with a multidisciplinary approach. Across the years, Aster Medcity aspires to evolve into a medical destination - one that attracts and nurtures the best talent, keeps upgrading technology as well as fosters research, education and a distinctive work culture that is ethically and socially relevant. Set in a soothingly beautiful 40-acre waterfront campus, Aster Medcity is a 670-bed quaternary care facility with one Multispeciality Hospital and eight separate Centres of Excellence in Cardiac Sciences, Neurosciences, Orthopaedics & Rheumatology, Nephrology & Urology, Oncology, Women’s Health, Child & Adolescent Health and Gastroenterology & Hepatology. The first quaternary care hospital in Kerala to achieve the coveted JCI (Joint Commission International) Accreditation – the gold standard in global healthcare, Aster Medcity also won the NABH Accreditation, first-ever NABH Award for Excellence in Nursing and Green OT (Green Operation Theatres) Certification by Bureau Veritas – all within one year of opening its door to the world. One of the most advanced healthcare destinations in India, Aster Medcity offers a comprehensive range of diagnostic and therapeutic technology to facilitate efficient and accurate treatment.

Job ID: 110024107