Senior Executive – Influencer Marketing

-Identify and onboard social media influencers (YouTube & Instagram) based on reach, engagement, and views.

-Co-create content with influencers that is authentic, engaging, and relevant to end-consumers.

-Track content quality and efficiency metrics such as views, clicks, and engagement.

-Monitor trends in video content and adapt strategies for Purplle's campaigns.

-Collaborate with internal teams to plan and execute brand campaigns using influencers.

-Ensure smooth execution of operational tasks like coordination, dispatch, and tracking.