Senior Executive – Influencer Marketing

Identify and onboard social media influencers (YouTube and Instagram) based on reach, engagement, and views.

Co-create content with influencers that is authentic, relevant, and resonates with end-consumers.

Track and analyze content performance, including views, clicks, and engagement metrics.

Stay updated with the latest trends in video content and social media platforms, and adapt strategies accordingly.

Collaborate with internal teams to plan and execute influencer-led brand campaigns.

Manage operational tasks such as coordination, dispatching, and tracking campaign activities.