Senior Executive Digital Marketing

About the Role

At DeHaat, we are looking for a performance-driven Digital Marketing resource to manage and

optimize our paid media campaigns across Meta (Facebook & Instagram) and YouTube. This role requires a strong analytical mindset, hands-on execution capability, and the ability to collaborate across teams and external partners.

Key Responsibilities

Campaign Management & Execution

o Plan, create, and manage paid advertising campaigns on Meta (Facebook &

Instagram) and YouTube

o Execute end-to-end campaign setup, including audience targeting, creatives, copy,

and tracking

o Continuously monitor and optimize campaigns to improve ROI and performance

metrics

Budget Management

o Allocate and manage advertising budgets efficiently across platforms

o Track daily spends and ensure campaigns remain within budget while maximizing

returns

o Identify opportunities to scale high-performing campaigns

Performance Tracking & Analytics

o Analyse campaign performance using relevant tools and dashboards

o Generate regular reports with actionable insights

o Identify trends, patterns, and areas for optimization

Influencer & Agency Coordination

o Collaborate with influencer marketing agencies for campaign execution

o Track influencer performance and ensure alignment with campaign goals

Competitive Analysis

o Monitor competitor activities, campaigns, and messaging

o Benchmark performance and suggest strategic improvements

Cross-functional Collaboration

o Work closely with internal teams (creative, content, product, and sales)

o Ensure seamless execution and alignment across stakeholders

Key Requirements

1–3 years of experience in digital marketing/performance marketing

Hands-on experience with Meta Ads Manager and YouTube Ads (Google Ads)

Strong understanding of campaign metrics (CTR, CPC, CPA, ROAS, etc.)

Excellent analytical and problem-solving skills

Strong written and verbal communication skills

Ability to manage multiple campaigns and deadlines simultaneously

Experience working with influencer agencies is a plus

Preferred Skills

Familiarity with tracking tools (Google Analytics, Pixels, UTM tracking)

Basic understanding of creatives and ad copy performance

Proactive mindset with attention to detail

What We're Looking For

Data-driven thinker with a strong analytical mindset

High ownership and accountability

Strong coordination and stakeholder management skills

Ability to adapt quickly in a fast-paced environment