Job Description
SENIOR DIGITAL MARKETING EXECUTIVE
We're Hiring: Senior Digital Marketing Executive – B2B Export Marketing
Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent
About Us – Grainville India Private Limited
Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States
(Grainville Americas, Inc.).
We operate a
data-first, tech-enabled sales model — unlike traditional export companies.
We already have a highly curated database of global importers of Indian agri-products (including rice)
- Our sales team does not waste time finding leads
- The focus is purely on:
- Reaching the right decision-makers
- Understanding demand
- Executing deals through a structured system
Our entire sales process is driven through
Zoho CRM and in-house quotation software, ensuring:
- Full pipeline visibility
- Data-backed follow-ups
- High conversion efficiency
We are building a
young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow.
Office Location:
519, Suncity Success Tower,
Golf Course Extension Road, Sector-65,
Gurugram, Haryana – 122101
Your Role
You will
own the entire digital lead funnel — from campaign execution to
conversion via WhatsApp, email, and CRM systems.
This is not just marketing — this is
revenue-driven, performance marketing.
Key Responsibilities
Lead Generation & Performance Marketing
✔ Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
✔ Improve website conversion rate (CRO)
✔ Drive high-quality international leads
WhatsApp Automation & Conversion (CORE OWNERSHIP)
✔ Design WhatsApp API workflows, automation & response funnels
✔ Build instant response systems to reduce lead drop-offs
✔ Optimize conversation scripts for higher conversion
✔ Ensure zero lead leakage from inbound channels
Email Marketing (HIGH IMPACT AREA)
✔ Plan and execute structured email campaigns
✔ Create segmentation, automation & drip sequences
✔ Build follow-up systems aligned with sales funnel
✔ Optimize campaigns using performance data
CRM & Funnel Management
✔ Own Zoho CRM lead flow and pipeline tracking
✔ Integrate WhatsApp, website & email into one system
✔ Maintain clean, structured, conversion-focused pipeline
Reporting & Optimization
✔ Track campaign performance, ROI & funnel metrics
✔ Improve KPIs through data-driven decisions
✔ Generate weekly/monthly reports
Strategic Ownership (What You Will Build)
✔
WhatsApp Conversion System:
- Auto-replies + qualification flow
- Fast response → higher conversion
- Structured follow-up sequences
✔ Email Revenue Funnel
- Cold outreach → follow-ups → nurturing
- Drip campaigns for inactive leads
- Re-engagement campaigns
✔ Lead Conversion Funnel
- Ads → Landing Page → WhatsApp/Email → CRM → Sales
- Optimize each stage to reduce drop-offs
✔ Remarketing Strategy
- Retarget website visitors & inactive leads
- Multi-channel follow-ups (Email + WhatsApp + Ads)
✔ Data-Driven Optimization
- Improve CPL, conversion rate & ROI
- Use analytics for decision-making
KPIs (Strict Performance Metrics)
WhatsApp KPIs
✔ First Response Time
✔ Lead-to-conversation ratio
✔ Conversion rate (inquiry → qualified lead)
✔ Automation efficiency
Email Marketing KPIs
✔ Open Rate & CTR
✔ Response Rate
✔ Lead nurturing performance
✔ Revenue contribution from email
Overall Marketing KPIs
✔ Cost per Lead (CPL)
✔ Lead-to-sale conversion
✔ Funnel efficiency
✔ ROI on campaigns
Requirements
Who Should Apply
✅ 8–10 years in Digital / Performance Marketing (B2B preferred)
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