Senior Executive-Digital Marketing

Key Responsibilities:

• Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives

• Develop campaign calendars, messaging frameworks, and targeting strategies

• Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment

• Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media)

• Coordinate with design and content teams for asset development

• Ensure timely delivery and adherence to campaign timelines

• Track campaign KPIs (open rates, CTR, conversions, engagement rates)

• Analyze performance data and generate actionable insights

• Conduct A/B testing and continuous optimization

• Act as the primary point of contact for internal teams and external clients

• Present campaign performance reports and recommendations

• Prepare campaign performance dashboards and reports

• Review campaign report and delivery.

Key Requirements:

• Bachelor's degree in marketing, Business Administration, Life Sciences, or related field

• 3–6 years of experience in campaign management / digital marketing

• Experience in healthcare/pharma marketing is a strong advantage

• Strong understanding of digital marketing channels and tools

• Data-driven mindset with proficiency in analytics and reporting

• Excellent project management and multitasking skills

• Strong communication and stakeholder management abilities

• Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems.