Job Purpose
Objective:
Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.
Job Description
Title: Senior Executive- CRM Digital Marketing & Loyalty
Reporting to: Assistant Manager - CRM Digital Marketing & Loyalty
Job Responsibilities
- Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
- Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
- Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
- Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
- Manage and execute ad-hoc campaigns and ensure timely execution.
- Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
- Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
- Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness
Skills, Qualifications and Experience Required
- Bachelor's degree required.
- Hands on expertise in CRM platforms like Bloomreach, Moengage, Clevertap, Braze etc.
- Knowledge of HTML/CSS would be preferred.
- Sound knowledge of MS Office suite
- 1-3 years experience in Digital Marketing/CRM
- Candidate should have completed Graduation.
- Excellent communication (verbal & written) and interpersonal skills.
- Attention to detail and process oriented.
- Prudent in managing multiple projects.
- Collaborative and convivial personality with an innate ability to work with colleagues across business units.
- This job requires candidate to work as per UAE time zone.
