Job Summary
- Evaluating and improving existing channel marketing strategies.
- Developing new channel marketing strategies and implementing marketing plans.
- Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website content, and SEO strategies.
- Analyzing market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies.
- Determining which platforms to advertise on and adapting campaigns accordingly.
- Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
- Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
- Overseeing the marketing team and documenting processes.
- Managing all marketing campaign communications and establishing strong partner networks.
- Keeping track of and implementing the latest marketing technologies and techniques.
Desired profile of the candidate
- We are seeking an innovative channel marketing manager to plan and oversee the implementation of our marketing strategies across all available channels
- You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications
- To ensure success as a channel marketing manager, you should demonstrate extensive knowledge of channel marketing strategies and experience in a related industry
- An outstanding channel marketing manager will be someone whose expertise results in optimized marketing strategies and increased profitability
Qualification
- Bachelors degree in marketing, advertising, business, or a related field.
- A minimum of 5 years of experience in channel marketing.
- In-depth knowledge of current digital marketing technologies and techniques.
- Proficiency in channel management software, such as DataFeedWatch and ChannelAdvisor Enterprise.
- Exceptional analytical and strategic thinking skills.
- Superb leadership, communication, and collaboration capabilities.
- Excellent time-management and organizational skills.
- Advanced ability to drive creativity and innovation.
