Designation: Senior Executive Marketing
Office Location: Gurgaon , HR
Position Description:
If you're passionate about digital marketing, enjoy creating stories that resonate, and want to work at the intersection of creativity and data this role is a great fit.
As a Senior Executive Marketing at mediasmart, you will support brand visibility, campaign execution, and content strategy across global markets.
You'll work closely with cross-functional teams and help build the narrative that positions mediasmart as a leader in mobile advertising and consumer intelligence.
Primary Responsibilities:
- Support the planning and execution of marketing campaigns, webinars, and industry events.
- Create and curate content for social media, blogs, case studies, and internal communications.
- Track marketing metrics and analyze performance to improve campaign effectiveness.
- Collaborate with product, sales, and operations teams to ensure consistent brand messaging.
- Coordinate with agencies and internal teams to deliver creative assets on time.
- Contribute to competitor analysis, trend studies, and market research.
Required Skills:
- 2-4 years experience in advertising space, or a related sector.
- Strong written and verbal communication skills.
- Creative mindset with attention to detail.
- Comfortable working with data, dashboards, and performance metrics.
- Ability to manage timelines and coordinate with multiple teams.
- Curiosity, initiative, and willingness to learn quickly.
Work Environment Details:
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.
Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.
For more details, please visit:: www.affle.com
About BU : mediasmart
mediasmart was founded in 2011, we identify as an AdTech company, working on the demand side of the business on programmatic branding campaigns, with the mission of helping to integrate the customer's journey across connected devices like mobile, Connected TV, and DOOH (digital out-of-home solutions). We offer impactful and unified communication across different screens and aim to be the monetization partner of choice for advertisers. We build technology to support the most ambitious companies - from gaming to commerce pioneers - to propel the reach of their brands and accelerate their mobile businesses. In 2020 we joined the Affle group, a global consumer intelligence technology company, and started developing new solutions to help businesses grow in the new privacy era.
Learn more about mediasmart: https://www.mediasmart.io/
